Brand Tone

Personal, heartfelt, friendly, and approachable. Conversational and explanatory.

Brand Values

• •Personal Connection/Legacy
• •Affordability
• •Style & Trendiness
• •Customer Focus
• •Exclusivity (for some items)

Best Practices

• •Write as if Nicole is speaking directly and warmly to a friend or valued customer.
• •Emphasize 'Cute, Fashionable, and Trendy' Affordably: Consistently use descriptive words that align with the brand's product selection and its commitment to good value.
• •Share the 'Why': Subtly weave in the inspiration behind the brand (Autumn's memory) where appropriate, especially in broader brand storytelling, to reinforce the heartfelt connection.
• •Focus on the personal connection and legacy of the brand in memory of Autumn.
• •Incorporate a sense of excitement and urgency (e.g., 'snatch them up ASAP') where appropriate, particularly for limited edition items.

Social Perception

A brand that is seen as personal, caring, stylish, and affordable, with a meaningful story behind it.

Copy Examples

• •Welcome!!!
• •Cute, fashionable and trendy
• •Enhance your natural beauty and style
• •Get yours before it’s gone!
• •Snatch it up and add a little extra sparkle to your style.