Brand Tone

Aspirational, sophisticated, and romantic; modern yet timeless; elegant, evocative, professional, and polished.

Brand Values

• •Quality and Craftsmanship
• •Modern, On-Trend Design
• •Customization and Personalization
• •Customer-Centric Service

Best Practices

• •Lead with Romance and Sophistication: Always frame the copy in the context of a love story. Use elegant and evocative words like "bespoke," "curated," "timeless," and "artisan" instead of just "custom" or "handmade."
• •Highlight the Tactile Experience: The brand’s products are physical and high-quality. Use descriptive language that appeals to the sense of touch—mention the "fluffy edges of handmade paper," the "plush feel of velvet," or the "crisp impression of letterpress."
• •Speak to the "Style-Conscious" Couple: Use language that positions the customer as a discerning individual with a strong aesthetic vision. Phrases like "for the modern couple," "elevate your day," and "a reflection of your unique style" will resonate.
• •Maintain a Consistent Visual Language: Ensure that all photography and videography match the brand's tone. Use clean, bright lighting, artistic flat-lays, and a cohesive color palette. The visuals and the copy must work together to tell the same sophisticated story.
• •Focus on Forever, Not Just the Day: Position the products as more than just wedding stationery; they are "keepsakes" and "heirlooms." This elevates their value beyond the event itself and reinforces the brand's commitment to quality and timelessness.

Social Perception

Autumn Rose Paper Co. is perceived as a high-end, reliable, and design-led supplier of unique, non-traditional, and luxurious wedding stationery and signage. It is seen as a credible and fashionable choice, acting as a creative partner in designing a significant aspect of a wedding.

Copy Examples

• •Introducing ‘The Luna Collection.’ Where minimalist design meets celestial romance. Featuring blind debossed moons and delicate, hand-deckled edges for a love story that feels written in the stars. Available now for the 2026 season. #ModernWedding #LuxuryStationery #2026Bride #WeddingInvitation
• •Your Wedding Aesthetic Starts Here. From the first save the date to the final thank you card, we craft every detail with intention. Explore our semi-custom collections and create a tangible story of your day. #AutumnRosePaperCo #LoveInPrint
• •Make a statement that’s both soft and bold. Our custom velvet banners add a touch of opulent texture to your ceremony or reception decor. Choose your hue, your words, and let us create a keepsake you’ll treasure long after you say ‘I do.’ #WeddingDecor #VelvetBanner #CustomSignage
• •Engaged? Congratulations! Let's translate your vision into beautiful paper. At Autumn Rose Paper Co., we specialize in modern, on-trend stationery for style-conscious couples. Download our Design Guide to discover what's possible. #WeddingPlanning #EngagedUK #StationeryDesign
• •It’s all in the details ✨ Watch as we assemble the ‘Harper’ suite, complete with wax seals and delicate silk ribbon. This is what luxury feels like. #WeddingTikTok #InvitationSuite #WaxSeal #CustomInvitations #WedTok