Brand Tone

friendly, welcoming, creative, and encouraging

Brand Values

• •Creativity and Self-Expression
• •Community
• •Learning and Skill Development
• •Joy and Fun
• •Inclusivity

Best Practices

• •Use Welcoming and Inclusive Language: Consistently use phrases like "everyone is welcome," "no experience necessary," and "join us" to make potential customers feel comfortable and invited.
• •Emphasize the "Fun" Factor: Highlight the enjoyable and relaxing aspects of the creative process in all communications. Words like "fun," "joy," "explore," and "inspire" should be woven into the copy.
• •Showcase a Supportive Environment: Use encouraging language that reassures beginners and emphasizes the supportive nature of the workshops and the brand. Mention guidance from instructors and the positive experiences of past participants.
• •Maintain an Enthusiastic and Passionate Voice: Let the brand's passion for creativity and community shine through in the copy. Use exclamation points where appropriate and convey genuine excitement about the offerings.
• •Be Authentic and Relatable: Share stories of local artists, workshop successes, or the joy of creating. Use a conversational style that feels genuine and approachable, avoiding overly formal or technical jargon.

Social Perception

Positive and Engaging, Community-Focused, Accessible and Beginner-Friendly, Supportive of Local Artists

Copy Examples

• •Headline: Unleash Your Inner Artist: Fun & Easy Workshops for Everyone! Body: Never held a paintbrush? Always wanted to try jewelry making? Our beginner-friendly workshops at Autumn and Ro provide all the supplies and guidance you need to create something beautiful. Join our supportive community and discover your creative spark!
• •Headline: Handmade Gifts, Straight From the Heart (and Our Local Artists!) Body: Looking for a unique gift that tells a story? Explore our curated collection of handcrafted jewelry, art, and home decor, all made by talented local Orlando artists. Support small businesses and find a treasure you'll love.
• •Headline: Your Next Creative Adventure Awaits in Ivanhoe Village! Body: Escape the everyday and dive into a world of color, texture, and imagination. Autumn and Ro offers a variety of inspiring workshops, from resin jewelry to painting socials. Bring a friend, make new ones, and leave with a masterpiece!
• •Headline: No Experience? No Problem! Just Bring Your Enthusiasm. Body: At Autumn and Ro, we believe everyone has a creative side. Our workshops are designed to be fun, relaxed, and encouraging, no matter your skill level. We provide everything you need – just come ready to explore and create!
• •Headline: More Than Just a Shop: We're a Creative Community. Body: Join us at Autumn and Ro, where creativity blossoms and friendships are made. From engaging workshops to our showcase of local artists, we're passionate about sharing the joy of making. Come explore, create, and be inspired with us!