Brand Tone

warm, inviting, sophisticated, and artisanal

Brand Values

• •Quality and Craftsmanship
• •Timeless Aesthetics
• •Artistic Appreciation
• •Conviviality and Shared Moments
• •Support for Artisans and Local Economy
• •Customer Experience

Best Practices

• •Emphasize Storytelling: Focus on the stories behind the products, the artisans, and the inspiration for the brand. Use evocative language that paints a picture of warmth, conviviality, and the joy of gathering.
• •Maintain Visual Consistency: Ensure that all visual content (website, social media, in-store) reflects the brand's sophisticated, artisanal, and warm aesthetic. High-quality imagery is key.
• •Use Warm and Inclusive Language: Address the audience in a friendly, approachable, yet refined manner. Avoid overly casual slang but maintain a personal and inviting feel. Think of speaking to a friend with a shared appreciation for quality and beauty.
• •Highlight Quality and Craftsmanship: Consistently weave in terms that speak to the superior quality, artisanal nature, and timeless design of the products. Words like "handcrafted," "curated," "exceptional," and "enduring" reinforce these values.
• •Engage with the Community: Respond to comments and messages with the same warmth and thoughtfulness conveyed in the brand's outbound communications. Foster a sense of belonging and shared values with the audience.

Social Perception

Customers and the public generally perceive Autour de la Table positively, as a charming and high-quality café-boutique. Online reviews and social media comments often highlight the unique and beautiful products, the pleasant ambiance of the physical store, and the friendly service. The brand is seen as a place to find distinctive items for the home and kitchen, as well as a welcoming spot for a coffee. The emphasis on artisanal and quality goods contributes to a perception of sophistication and a certain level of exclusivity, in a positive sense of offering something special. There's an appreciation for the "local" feel and the curated selection.

Copy Examples

• •Headline: Gather Beautifully. Body: At Autour de la Table, we believe the best moments are shared. Discover our curated collection of artisanal homeware and unique finds that turn every meal into a memory. Because every story begins around the table. Call to Action: Explore Our Collections.
• •Headline: The Art of a Well-Lived Life. Starts Here. Body: From handcrafted ceramics to timeless linens, each piece at Autour de la Table is chosen for its enduring beauty and exceptional quality. Elevate your everyday with objects that tell a story. Call to Action: Visit Our Café-Boutique.
• •Headline: More Than a Store, It's a Feeling. Body: Step into Autour de la Table and discover a haven of warmth, creativity, and the simple joy of beautiful things. Find inspiration for your home, a thoughtful gift, or simply a perfect cup of coffee. Call to Action: Find Us in Saint-Jean-sur-Richelieu.
• •Headline: Locally Sourced, Lovingly Curated. Body: We champion the artisans and creators who pour their passion into every piece. Autour de la Table brings you a unique selection that celebrates craftsmanship and supports our local economy. Call to Action: Shop Artisan Goods.
• •Headline: Make Every Occasion Special. Body: Whether it's a quiet morning coffee or a festive dinner party, the right details make all the difference. Let Autour de la Table help you create an atmosphere of warmth and elegance for all of life's moments. Call to Action: Discover Gifts & Entertaining Essentials.