Brand Tone

Professional and Competent, Friendly and Approachable, Trustworthy and Transparent, Service-Oriented

Brand Values

• •Customer Satisfaction
• •Honesty and Integrity
• •Quality and Expertise
• •Reliability
• •Community Focus

Best Practices

• •Prioritize Clarity and Transparency: Always explain services, benefits, and pricing in a straightforward and easy-to-understand manner. Avoid overly technical jargon where possible, or explain it simply.
• •Emphasize Trust and Reliability: Use language that reassures customers of your expertise, honesty, and the dependability of your services. Highlight certifications and positive reviews.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical topics, keep the tone welcoming and helpful. Address customers respectfully and personally when appropriate (e.g., in social media responses).
• •Focus on Solutions and Benefits: Instead of just listing services, highlight how these services benefit the customer (e.g., "Stay cool all summer with our AC check-up" rather than just "Air Conditioning Service").
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, advertisements, and in-person interactions is aligned. This builds a cohesive and recognizable brand identity.

Social Perception

Highly Trusted, Professional and Skilled, Fair and Honest, Excellent Customer Service, Recommended

Copy Examples

• •Headline: Peace of Mind on Every Drive. Body: At Auto Techni Plus, your safety and satisfaction are our top priorities. Our certified technicians use the latest equipment to ensure your vehicle is in peak condition. Drive confidently. Drive with us.
• •Headline: Honest Advice, Expert Service. Body: Tired of confusing auto repair bills? We believe in clear explanations and fair pricing. Auto Techni Plus offers transparent service you can trust, from routine maintenance to complex repairs.
• •Headline: Your Neighbourhood Experts for a Smooth Ride. Body: From seasonal tire changes to air conditioning tune-ups, Auto Techni Plus is your local, CAA Quebec recommended garage. Experience friendly service and quality workmanship, right here in Montreal.
• •Headline: Don't Let Car Troubles Slow You Down. Body: Get back on the road quickly and safely with Auto Techni Plus. Our NAPA AUTOPRO certified team is dedicated to providing efficient and reliable automotive solutions. Book your appointment today!
• •Headline: More Than Just Mechanics – We're Your Car Care Partners. Body: At Auto Techni Plus, we build relationships based on trust and quality service. We're here to help you understand your car's needs and keep it running smoothly for years to come.