Brand Tone

Authoritative & Experienced, Premium & Luxury, Innovative & Solution-Oriented, Professional & Reliable, Design-Focused & Aesthetic-Conscious

Brand Values

• •Innovation & Leadership
• •Quality & Durability
• •Customization & Bespoke Solutions
• •Customer Collaboration & Service
• •Discretion & Seamless Integration
• •American Made & Heritage

Best Practices

• •Emphasize Heritage and Authority: Consistently reference Auton's long history, pioneering status, and expertise in the field. Use phrases like "The original," "Decades of expertise," "Industry-leading."
• •Highlight Customization and Bespoke Nature: Stress that solutions are tailored to individual needs and designs. Use words like "custom," "bespoke," "tailored," "unique solutions."
• •Maintain a Premium Lexicon: Use sophisticated and elegant language that reflects the high-end nature of the products and clientele. Words like "elegance," "seamless," "sophisticated," "precision," "uncompromising."
• •Focus on the Solution and Benefit, Not Just the Product: Speak to how Auton solves design challenges, enhances aesthetics, and creates a "wow" experience (e.g., "Preserve your vision," "Transform your space," "The magic of concealment").
• •Showcase Quality and Reliability: Reinforce the robust engineering, U.S. manufacturing (if still accurate and a focus), and dependable performance of the systems. Use terms like "reliable," "precision-engineered," "robust," "flawless performance."

Social Perception

High-End & Specialized, Problem Solvers for Design Challenges, Reliable & Well-Engineered, Impressive "Wow" Factor, Expensive but Worth It (for the target market), Trusted & Authoritative

Copy Examples

• •Headline: Beyond a View: Technology That Appears Only When You Desire. Body: For over 45 years, Auton Motorized Systems has perfected the art of invisible technology. We engineer bespoke lift systems that seamlessly integrate into your design, revealing stunning displays and essential tech with a whisper-quiet elegance. Preserve your aesthetic, command your space. Discover the Auton difference. Target: Interior Designers, Architects.
• •Headline: The Original Innovators in Motorized Concealment. Still Leading The Way. Body: Since pioneering the first motorized TV lift, Auton has remained the trusted authority for custom concealment solutions. Our U.S.-made systems offer unparalleled reliability and precision for TVs, projectors, and more. Experience the confidence of proven engineering and decades of expertise. Target: AV Integrators, Custom Home Builders.
• •Headline: Your Vision, Uncompromised. Our Engineering, Unseen. Body: Don't let technology dictate your design. Auton Motorized Systems collaborates with you to create truly custom concealment solutions that respect your creative intent. From under-bed lifts to disappearing wall panels, we make the impossible possible, elegantly. Target: High-End Residential Clients, Yacht Designers.
• •Headline: More Than a Lift. It's the Element of Surprise. Body: Imagine a room that transforms at your command. Auton’s motorized systems add that touch of magic, revealing hidden technology with fluid motion and silent operation. Elevate your projects from ordinary to extraordinary with the definitive name in automated concealment. Target: Luxury Lifestyle Publications, Potential End-Users.
• •Headline: Decades of Precision. A Lifetime of Performance. Body: Auton Motorized Systems: Where innovative design meets robust American manufacturing. Our custom TV lifts and automated concealment solutions are built to perform flawlessly, offering sophisticated integration for the most discerning clients and demanding environments. Choose the legacy of quality. Target: Commercial Project Specifiers, High-End Tech Enthusiasts.