Brand Tone

Authoritative and Expert, Direct and Functional, Service-Oriented

Brand Values

• •Authenticity and Quality
• •Value and Accessibility
• •Reliability and Efficiency
• •Specialization

Best Practices

• •Lead with "OEM": Always place the term "OEM" (Original Equipment Manufacturer) at the forefront of product titles and descriptions to immediately communicate quality and authenticity.
• •Be Specific and Technical: The target audience respects expertise. Use precise part names, numbers, and compatible models (e.g., "GM Tailgate Handle 23448681 for '14-'15 Silverado/Sierra"). Avoid vague marketing language.
• •Highlight Value and Savings: Clearly show the price advantage. Use phrases like "Surplus Pricing," "Wholesale Direct," or "Save $$$ vs. Dealer" to reinforce the financial benefit of buying from EEM3.
• •Maintain a Direct Call to Action: Consistently use clear, strong commands like "Shop Now," "Find Your Part," or "Call Us." The prominent phone number is a key asset; encourage customers to use it for complex needs.
• •Emphasize Core Brands: Regularly mention the specialty GM brands (GMC, Cadillac, Chevrolet, Buick) to reinforce the brand's niche expertise and improve search engine optimization for customers seeking parts for those specific vehicles.

Social Perception

Trusted by Buyers (among a niche audience, especially on eBay), Largely Undiscovered (due to limited broader marketing), Professional and Legitimate.

Copy Examples

• •Genuine GM Parts. Surplus Prices. Your search for that discontinued Chevrolet, Buick, GMC, or Cadillac part ends here. Shop our OEM inventory.
• •Power your GM vehicle with the authenticity it was built with. We are your #1 source for surplus OEM engine blocks, heads, kits, and components. Quality you can trust, at a price the dealership can't match.
• •New OEM Surplus Inventory: Genuine GM Engine & Body Parts
• •EEM3 OEM Parts | Discontinued GM Components | Fast Shipping
• •Can't find the part you need? Our network of technicians and warehouses can help. Call us directly at 734-992-6154 for your surplus needs.