Brand Tone

Passionate, Authentic/Genuine, Community-Oriented, Results-Driven/Confident, Enthusiastic & Engaging

Brand Values

• •Quality & Craftsmanship: All flies are personally tied with "uniformity and detail."
• •Effectiveness & Performance: The core promise is that the flies work and lead to successful fishing ("AUTOMATIC").
• •Legacy & Family: The brand was started in honor of the founder's family legacy and the joy of sharing the catch.
• •Community & Connection: Building relationships with customers and other fishermen is highlighted.
• •Passion for Fishing: The brand is rooted in a genuine love for the sport.

Best Practices

• •Emphasize Passion and Authenticity: Always let the genuine love for fishing and the personal story behind the brand shine through in your copy. Use words that convey enthusiasm and expertise.
• •Maintain a Confident and Results-Oriented Voice: Use strong action verbs and language that reflects the "Automatic" effectiveness of the flies. Highlight success stories and the "Attracting the Attack" promise.
• •Incorporate Community and Local Hawaiian Flavor: Use inclusive language ("our," "we," "community"). Continue to use local terms like "Mahalo" where appropriate to reinforce the brand's heritage and connection to its roots.
• •Focus on Quality and Craftsmanship: Consistently mention the hand-tied nature, attention to detail, and the quality of the materials or the tying process in product descriptions and posts.
• •Stay Engaging and Relatable: Share fishing tips, customer catches (with permission), and behind-the-scenes content. Ask questions to encourage interaction and make followers feel part of the Automatic Flies family.

Social Perception

Automatic Flies is perceived as a specialized, high-quality provider of fishing flies, particularly within the Hawaiian fishing community and those who follow them online. The personal story of the founder and the emphasis on hand-tied quality likely lead to a perception of trustworthiness and expertise. They are seen as a local Hawaiian brand with a strong connection to the fishing culture there. The brand seems to have a loyal following.

Copy Examples

• •Headline: Tired of Coming Home Empty-Handed? Make Every Cast Count. Body: Our hand-tied Automatic Flies are proven to get results. Crafted with passion and precision in Hawai'i, these aren't just lures; they're your ticket to "Attracting the Attack!" Shop the collection and feel the difference. #AutomaticFlies #AttractTheAttack #FishingHawaii
• •Headline: From Our Ohana to Yours: Flies That Bring Home the Catch. Body: Automatic Flies was born from a love of fishing and a desire to share what works. Each fly is tied with the same care and detail we'd use for our own family. Experience the tradition, experience the success. Mahalo for your support! #OhanaFishing #HandTiedFlies #SupportLocalHI
• •Headline: The Secret's in the Tie. The Proof is in the Catch. Body: Why "Automatic"? Because countless hours on the water and meticulous tying have led to flies that consistently perform. Join the community of anglers who trust Automatic Flies to make their fishing trips unforgettable. #ProvenFlies #FishingLures #AutomaticSuccess
• •Headline: Unlock Your Next Big Catch with Automatic Flies. Body: Engineered in the heart of Hawai'i, our flies are designed for serious anglers. Whether you're hitting the shoreline or heading for deep waters, we've got the gear to help you #AttractTheAttack. Explore our specialized series today!
• •Headline: More Than Just a Hobby, It's a Craft. More Than a Fly, It's an Advantage. Body: Every Automatic Fly is a piece of a legacy, tied with uniformity and detail to deliver the same thrilling outcome every time. Elevate your fishing game with lures born from passion and proven by results. #FlyFishing #AnglersChoice #HawaiiFishing