Brand Tone

Direct, Sales-Oriented, Supportive, Available, Enthusiastic (on TikTok)

Brand Values

• •Quality and Durability: Commitment to providing products made with quality, safety, and durability.
• •Customer Focus/Service: Aim to provide what mechanical workshops, auto centers, and dealerships need to perform their best, backed by specialist support.
• •Accessibility: Having multiple physical locations and online channels suggests a value for being accessible to their customers.

Best Practices

• •Emphasize Quality and Reliability: Consistently use terms that reinforce the durability, safety, and high-performance nature of the equipment, as this is a stated value.
• •Be Consistent Across Channels: While the style might vary slightly (e.g., more visual and brief on Instagram/TikTok), the core messaging about quality, expertise, and support should remain consistent across the website, social media, and any other marketing materials.
• •Highlight 24/7 Support: Reinforce their availability and customer-centric approach.
• •Use relevant hashtags like #equipamentos, #oficina, #borracharia, #mecanico, #autocenter.
• •Clearly describe products and their applications.

Social Perception

A reliable and supportive brand that provides high-quality, durable automotive equipment and excellent customer service to professionals in the automotive repair and service industry.

Copy Examples

• •Invest in the best equipment
• •Our specialists are ready to help you choose the perfect solutions.
• •Invest in durability, precision, and peace of mind.
• •#AutomaqBrasil #AutomotiveEquipment #WorkshopUpgrade #MechanicLife #AutoCenter
• •Our 24/7 support is always here for you.