Brand Tone

Approachable, enthusiastic, and community-focused. Communicates in a friendly and casual manner, using humor and slang common among car enthusiasts, while maintaining an undercurrent of expertise.

Brand Values

• •Passion for Automobiles
• •Quality and Innovation
• •Community Building
• •Customer-Centricity

Best Practices

• •Speak the Enthusiast's Language: Use automotive slang and a casual tone familiar to the car community (e.g., "nave," "chulada," "upgrade"). This builds rapport and shows authenticity.
• •Balance Passion with Information: While the tone should be exciting, always include key technical benefits and product details (e.g., "plug and play," "tecnología LED," "certificación DOT"). This reinforces your expertise and helps customers make informed decisions.
• •Encourage User Interaction: Actively ask for opinions, photos, and project shares. Use questions in your copy and create brand-specific hashtags to foster a sense of community and generate user content.
• •Adapt the Tone to the Platform: Maintain the core personality but adjust the delivery. Use more visuals and energetic copy on Instagram and TikTok, slightly more detailed posts on Facebook, and quick, direct announcements on Twitter.
• •Focus on the "Why" Not Just the "What": Instead of just selling headlights, sell the feeling of a night drive with perfect visibility, the pride of a unique car build, and the safety of being seen. Frame your products as solutions to the enthusiast's desires and problems.

Social Perception

Perceived as a reliable and specialized supplier for automotive lighting, a go-to source for enthusiasts looking to customize and upgrade their vehicles, and experts in their niche. Known for high-quality products and trustworthiness.

Copy Examples

• •¡Que la noche no te detenga! 🚀 Dale a tu [Car Model] la mirada que se merece con nuestros nuevos faros Hyper-LED. Iluminación más brillante, diseño agresivo y una instalación más fácil que cambiar una llanta. Desliza para verlos en acción y prepárate para no pasar desapercibido. #AUTOLUZ #IluminaTuCamino
• •Tu nave, tus reglas, tu luz. ¿Cansado de la iluminación de fábrica? Este mes, obtén un 20% de descuento en todas nuestras calaveras y faros de niebla. Transforma la estética de tu auto y mejora tu seguridad. ¡Visita autoluz.mx y haz que cada viaje brille!
• •No es magia, es AUTOLUZ ✨. ¡Dale a tu auto el upgrade que necesita! Link en bio para encontrar los tuyos. #CarMods #Upgrade #TuningMexico
• •La mejor iluminación para los mejores proyectos. Faros, calaveras y accesorios para el entusiasta que busca calidad y estilo. Envíos a todo México.
• •¡Queremos ver esas naves! 🔥 Comparte una foto de tu auto con nuestros productos usando el hashtag #MiNaveAUTOLUZ y participa para ser el proyecto del mes en nuestro Instagram. ¡A presumir se ha dicho!