Brand Tone

Passionate, Innovative, Confident, Approachable, Community-Focused

Brand Values

• •Innovation & Creativity
• •Quality & Precision
• •Customer Expression & Personalization
• •Accessibility
• •Bringing Indian Design to a Global Standard

Best Practices

• •Embody the Enthusiast: Write from the perspective of someone who lives and breathes motorcycles. Use language that resonates with riders – words like "aggressive," "dominate," "unleash," "command."
• •Highlight Innovation and Design: Consistently mention the design process (e.g., "3D sculpted," "precision-engineered") and the uniqueness of the aesthetics. Emphasize the transformative power of the designs.
• •Foster a Sense of Identity and Exclusivity: Appeal to the rider's desire to stand out and express their individuality. Use phrases that suggest a departure from the "ordinary" or "stock."
• •Maintain Confidence, Avoid Arrogance: The tone should be self-assured about the quality and impact of the products, but avoid making claims that can't be consistently backed up, especially concerning aspects like customer service where feedback is mixed.
• •Be Visually Descriptive and Action-Oriented: Use vivid language that helps potential customers imagine the look and feel of their customized bike. Employ strong verbs and a direct, engaging style. Use terms like "transform," "elevate," "craft," "ignite."

Social Perception

Largely positive as a provider of stylish and unique customization options. Customers are often thrilled with the transformed look of their bikes. Recognized for innovation in the Indian motorcycle customization scene. Also perceived as an aspirational community player.

Copy Examples

• •Headline: Unleash the Beast Within. Body: Your ride is an extension of you. Don't settle for stock. Autologue Design kits are engineered to transform, built to impress, and designed to make every street your stage. Dare to be different.
• •Headline: Beyond Factory. Beyond Compare. Body: We meticulously scan, digitally sculpt, and expertly craft every curve and contour. Experience the pinnacle of bolt-on design that elevates your machine from common to captivating. Ride the revolution.
• •Headline: Stop Dreaming. Start Building. Body: Why just ride when you can command attention? Our DIY kits are your gateway to a one-of-a-kind motorcycle. Precision-engineered for a perfect fit, designed for the bold. Your masterpiece awaits.
• •Headline: The Street is Your Canvas. We Provide the Edge. Body: Autologue Design isn't just about parts; it's about passion. We pour our obsession for two-wheeled artistry into every kit, giving you the power to create a bike that’s undeniably yours. Make your statement.
• •Headline: Engineered for Envy. Body: Turn heads. Drop jaws. Ignite conversations. With Autologue Design, you’re not just upgrading your bike; you’re upgrading your presence. Discover the art of automotive evolution.