Brand Tone

Predominantly Friendly and Approachable, Informative and Helpful, Focus on Enjoyment and Experience, Slightly Playful and Modern, Appreciation for Quality and Style

Brand Values

• •Customer Satisfaction
• •Quality and Variety
• •Creating a Pleasant Driving Experience
• •Style and Personalization
• •Practicality and Convenience

Best Practices

• •Create a Brand Voice Guide: Document the brand's tone (friendly, informative, playful), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with car owners who appreciate a pleasant and personalized driving experience. The blog already touches on this by segmenting gift ideas (e.g., for women drivers).
• •Focus on Benefits and Experience: Instead of just listing features, highlight how the products make the customer *feel* and how they improve their time in the car (e.g., "more enjoyable commute," "relaxing atmosphere," "personal statement").
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on Facebook, Instagram, email newsletters, and any other customer touchpoints.
• •Inject Personality (Appropriately): Don't be afraid to let the brand's personality shine through with a touch of humor, enthusiasm, or style, as seen in their playful product options and blog topics, while still maintaining a professional and trustworthy image.

Social Perception

Generally Positive, Seen as a Go-To for Car Fragrances, Reliable, Concerns about Scent Strength/Longevity for Some

Copy Examples

• •Headline: Your Car. Your Vibe. Your Scent. Body: Don't just drive, *cruise*. Find the perfect fragrance at Autokvapukai.lt to match your mood and make every journey an escape. From energizing citrus to calming lavender, your signature car scent awaits!
• •Headline: Long Commute? Make it a Joyride! Body: Transform your daily drive from drab to fab! Our long-lasting car fresheners turn traffic jams into aromatherapy sessions. Explore our collection and find your happy place on wheels.
• •Headline: Gift a Great Drive! Body: Looking for the perfect, practical gift for the car lover in your life? Our stylish car fragrance sets are a treat for the senses and a chic accessory for any vehicle. Shop gift boxes now!
• •Headline: Warning: May Cause Extreme Car Happiness. Body: Our car air fresheners are seriously mood-boosting. Choose from fun Fanta & Coca-Cola scents or sophisticated designer-inspired aromas and get ready for smiles all around. What will your car say today?
• •Headline: Breathe Easy, Drive Happy. Body: It’s more than just a car scent; it’s an experience. Discover high-quality, delightful fragrances that transform your car into a personal oasis. Easy to use, long-lasting, and oh-so-refreshing!