Brand Tone

Aspirational & Trendy, Authentic & Trustworthy, Community-Oriented, Commercially Driven & Service-Oriented, Energetic & Youthful

Brand Values

• •Authenticity
• •Exclusivity & Desirability
• •Fashion & Style
• •Customer Connection
• •Accessibility

Best Practices

• •Stay True to Authentic: Continuously reinforce the genuineness of products in messaging, especially for high-value items. This builds trust.
• •Embrace Sneaker Culture Lingo (appropriately): Use terms like grails, drops, heat, cop, fresh where relevant, especially on platforms like Instagram and TikTok, to resonate with the target audience. Balance this with clear, straightforward language for broader appeal.
• •Visual Storytelling Alignment: Ensure copy complements the visual style. If images are aspirational and high-quality, the copy should match that level of polish and desirability.
• •Highlight Exclusivity & Timeliness: Use phrases like Limited Stock, New Arrivals, Just Dropped, Pre-Order Now to create urgency and emphasize the fresh, exclusive nature of their inventory.
• •Maintain a Consistent Voice Across Platforms, with Nuances: While the core message of authenticity and trendiness should remain, adapt the delivery. For example, TikTok can be more informal and playful, while website copy might be slightly more descriptive and direct. Facebook can balance information with community engagement.

Social Perception

Go-To Retailer for Sneakerheads, Trendy and In-the-Know, Reliable, Premium (Potentially), Community Hub (for enthusiasts)

Copy Examples

• •Headline: Cop the Unmissable. Your Grail Awaits. Body: Fresh drops from Nike, Adidas, and more. Authenticity guaranteed. Shop Auto Kicks PH online or visit our Ayala stores. Don't just follow trends, own them. #AutoKicksPH #AuthenticSneakers
• •Headline: Level Up Your Look. Legit Kicks Only. Body: Since 2016, Auto Kicks PH has been your trusted source for 100% authentic sneakers and apparel. Explore the latest heat and timeless classics. What's your next pair? #StreetwearPH #SneakerheadPhilippines
• •Headline: Beyond the Hype. Beyond Ordinary. This is Auto Kicks PH. Body: From exclusive sneaker releases to curated apparel and luxury finds. We bring the world of style to your doorstep. Pre-order that special pair you've been hunting for! #LuxuryPH #StyleStatement
• •Headline (TikTok focused): POV: You just found THE plug for all things Kicks & Fits 🔥 Body: Unbox the latest drops with us! Link in bio to shop. Don’t sleep on these! #AutoKicksPH #SneakerTikTok #Unboxing #NewArrivals
• •Headline: Your Collection Isn't Complete Without This. Body: Rare finds, everyday essentials, and the luxury pieces that define your style. Auto Kicks PH: Authentic. Curated. Coveted. Visit MarQuee Mall or Circuit Makati today! #CollectorItems #OOTDPH