Brand Tone

Trustworthy & Authoritative, Passionate & Enthusiastic, Professional & Direct, Collector-Focused

Brand Values

• •Authenticity
• •Experience & Expertise
• •Quality
• •Customer Trust
• •Passion for Music/Collecting

Best Practices

• •Prioritize Authenticity in Messaging: Always highlight the genuineness of items and the measures taken to ensure it (e.g., UACC/AFTAL membership, in-person acquisition). This builds immediate trust.
• •Speak the Collector's Language: Use terminology and references that resonate with experienced music memorabilia collectors (e.g., "dead wax," "provenance" when appropriate, specific album details). However, ensure it's still accessible enough for newer collectors.
• •Infuse Passion for Music: Let genuine enthusiasm for the artists and the memorabilia shine through. Share interesting facts or the significance of an item where relevant.
• •Maintain Professionalism and Clarity: Ensure all copy is well-written, error-free, and provides clear information about the product, its condition, and authenticity. Avoid overly casual slang that might undermine credibility.
• •Be Transparent and Trustworthy: Clearly state policies, guarantees, and affiliations. If addressing customer inquiries or feedback (like the shipping query on Etsy), do so promptly and professionally.

Social Perception

Positive for Authenticity-Focused Sellers, Appreciation for Quality and Service, Knowledgeable Customer Base, General Caution in the Market

Copy Examples

• •Headline: Own a Piece of Music History. Authenticity Guaranteed. Body: For over 20 years, Autographed Wax has been the trusted source for genuine signed memorabilia. As UACC and AFTAL registered dealers, we're collectors ourselves, dedicated to bringing you authenticated treasures. Explore our latest arrivals.
• •Social Media Post (Image: Newly arrived signed vinyl): Caption: Fresh Spin! Just in: This iconic [Album Name] by [Artist Name], hand-signed and ready to become the centerpiece of your collection. We source many of our autographs in-person, ensuring you receive a genuine piece of music history. Tap to shop now! #AutographedWax #SignedVinyl #MusicMemorabilia #AuthenticAutographs #[ArtistName]
• •Product Description Snippet: This [Item Type, e.g., 'Abbey Road' vinyl album] is personally signed by [Artist(s) Name(s)]. Authenticity is paramount at Autographed Wax; this piece comes with our lifetime guarantee and reflects our commitment as UACC and AFTAL registered dealers. A true gem for any serious collector.
• •Email Subject Line: Rare Signatures Just Dropped | Your Link to Legendary Artists Email Body Preview: Hi [Customer Name], As a valued member of the Autographed Wax community, get first look at our newly acquired signed records and photos. Each piece is meticulously verified for authenticity. Don't miss out on these unique collectibles.
• •About Us Page Excerpt: More than just a store, Autographed Wax is a passion project born from a lifelong love of music and collecting. Since 1999, we've dedicated ourselves to providing fellow enthusiasts with 100% authentic autographed memorabilia. We understand the thrill of owning a genuine piece of history, and our expertise as registered UACC and AFTAL dealers is your assurance of quality.