Brand Tone

friendly, caring, expert, and trustworthy

Brand Values

• •Pet Health and Happiness
• •Exceptional Customer Service & Personalization
• •Expertise and Trust
• •Quality
• •Convenience
• •Community and Giving Back
• •Ethical Business Practices

Best Practices

• •Emphasize Care and Empathy: Always write from a place of understanding and genuine concern for pets and their owners. Use warm, reassuring language.
• •Be an Expert Friend: Combine knowledgeable advice with an approachable, friendly demeanor. Avoid overly technical jargon unless explained clearly. Provide helpful tips and insights.
• •Highlight Personalization: Remind customers of the brand's commitment to individual service and going the extra mile. Mention things like support via live chat or personalized recommendations.
• •Showcase Trust and Quality: Consistently refer to the high-quality, carefully selected products and the expertise behind the brand. Reinforce reliability.
• •Foster Community: Use inclusive language ("we," "us," "our pet-loving community"). Encourage interaction and share stories that resonate with pet owners, reinforcing the shared love for animals.

Social Perception

reliable, customer-focused, and genuinely caring about pets

Copy Examples

• •Headline: "More Than Just a Pet Shop. It's Peace of Mind in Every Parcel." Body: At Get Set Pet, we're a community of pet lovers, just like you. We handpick the best for your furry family, from nourishing foods to joyful toys, all backed by expert advice and a personal touch. Because their happiness is our priority.
• •Headline: "Happy Pets, Happy You. Delivered." Body: Tired of last-minute dashes for pet food? Our Get Set SAVE subscription brings top-quality nutrition right to your door, on your schedule. Plus, enjoy exclusive perks and the comfort of knowing you're giving them the best.
• •Headline: "Got Questions About Your Pet's Wellbeing? We're Here to Help!" Body: From choosing the perfect food to understanding quirky behaviors, our team of pet care enthusiasts (and experts!) are just a click away via live chat. Think of us as your friendly neighborhood pet store, online.
• •Headline: "Little Paws, Big Adventures. Fuel Them with the Best." Body: Your pet deserves the highest quality nutrition and the most engaging toys. We meticulously select brands we trust, so you can shop with confidence, knowing you’re providing top-notch care.
• •Headline: "Join the Get Set Pet Family & Feel the Difference." Body: Experience award-winning service, personalized care, and a shared passion for pets. We're not just delivering supplies; we're supporting happy, healthy lives for your beloved companions and giving back to animals in need.