Brand Tone

Professional & Performance-Oriented, Enthusiastic & Community-Focused, Approachable & Modern, Playful & Stylish, Confident & Authoritative

Brand Values

• •Ergonomics & Health
• •Professionalism & Performance
• •Quality & Durability
• •Community & Engagement
• •Innovation & Design
• •Passion for Gaming

Best Practices

• •Tailor the tone slightly based on the product line and target audience.
• •Emphasize 'Professional Ergonomics': weave in the core benefit of professional-grade ergonomic support.
• •Speak the Gamer's Language (Authentically): Use terminology and references that resonate with the gaming community, but avoid forced or outdated slang.
• •Highlight Community and Partnerships: Regularly incorporate mentions of esports involvement, user-generated content, and influencer collaborations.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy matches the visuals used in ads, social media posts, and on the website.

Social Perception

Trusted by Gamers, Good Value for Money, Stylish & Aesthetically Pleasing, Associated with Professional Gaming, Generally Positive Customer Service, Innovative

Copy Examples

• •Headline: Dominate Longer. Game Harder. AutoFull: The Ergonomic Edge for Champions.
• •Social Media Post: Level up your setup! 🔥 What game are you grinding this weekend? Show us your AutoFull throne in action! 👇 #AutoFullCommunity #GamerLife #DeskSetup
• •Product Description Snippet: Unleash your unique style! Our [Themed Chair Name] isn't just a chair, it's a statement. Ultimate comfort meets iconic design. Who said gaming can't be cute/cool? 😉 #AutoFullStyle #GamingAesthetic #[Theme]Vibes
• •Ad Copy: Stop compromising. AutoFull delivers pro-grade ergonomics, superior materials, and the support you need to conquer any challenge. Invest in your game. Invest in AutoFull.
• •Email Subject Line: Unlock Peak Comfort & Performance with Your New AutoFull Chair!