Brand Tone

passionate, aspirational, and community-focused

Brand Values

• •accessibility
• •quality
• •customer experience
• •community engagement

Best Practices

• •Speak the Enthusiast's Language: Use correct model names (e.g., "Porsche 911 RSR," not just "a Porsche"). Refer to concepts car lovers appreciate, like "aerodynamic lines," "JDM legends," or "iconic racers." This builds credibility and connection.
• •Balance Aspiration with Accessibility: Always pair the "dream car" message with tangible benefits like "high-quality ABS pieces," "clear instructions," and "affordable price." This reassures customers that their aspirational purchase is also a smart, high-quality one.
• •Turn Features into Experiences: Instead of saying "The kit has 1,200 pieces," say "Immerse yourself in a 1,200-piece project and bring the Ferrari F1 to life." Frame the building process as a satisfying, creative, and fun experience, not just a task.
• •Embrace and Drive Community Interaction: Actively solicit feedback and ideas as seen in their TikToks ("What car should we add?"). Feature user-generated content (customer builds) on social media to turn customers into brand ambassadors and reinforce the "community" value.
• •Be Transparent and Build Trust Proactively: Given the negative reviews about fulfillment and packaging, use copy to address these concerns head-on. Add a section to product pages like: "Our Commitment to You: Every Autobrick set is packed with care to ensure it arrives ready for your project. Track your order from our door to yours with our [Link to Tracking] portal." This acknowledges potential concerns and provides reassurance at the point of purchase.

Social Perception

The social perception of Autobrick is mixed but leans positive, with significant caveats regarding fulfillment and packaging. Many customers express satisfaction, finding products to be an 'ideal gift' and 'entertaining', praising quality and variety. However, there are critical and repeated complaints about unfulfilled orders, poor packaging, and general trust issues, creating a notable perception gap.

Copy Examples

• •Instagram Post - Image/Video: A dynamic, well-lit video showing the details of the newly arrived McLaren Senna model. Copy: "It's here. The legend. The McLaren Senna, piece by piece. We know you've been waiting for this one. Feel every curve and aerodynamic line as you build an icon. Ready to clear a space on your shelf? Tap the link in our bio to claim yours. #Autobrick #McLaren #Senna #CarEnthusiast #BuildingDreams"
• •Website Homepage Banner - Headline: Build the Garage You've Always Dreamed Of. Sub-headline: Iconic models. Premium quality bricks. Unbeatable prices. Start your collection today with free shipping anywhere in Chile.
• •Facebook Ad - Image: A split image showing a real photo of a Subaru WRX STI and the completed Autobrick model next to it. Headline: For the True Fan. Body: You know every detail of the Subaru WRX STI. Now, recreate it with your own hands. Our kits are designed for enthusiasts like you, with hundreds of pieces that capture the spirit of the original. It’s more than a model; it's a tribute. Order your legend today.
• •TikTok Video Script - (Video shows a fast-paced build of a popular model, ending with a 360-degree view). On-screen text: "We built the GTR... what should we build next?" Caption: "The R34 is complete! ✅ This beast was one of your top requests. Now the power is in your hands: what iconic car should we add to the Autobrick collection? Drop your dream build in the comments! 👇 #Autobrick #CarBuild #DreamCar #NissanGTR #Hobby"
• •Email Newsletter - Subject: Inside: Your Mid-Year Supercar Lineup Is Here 🏁 Body: Hi [Customer Name], don't just admire them on the street. Build them in your home. We're excited to drop our new mid-year collection, featuring everything from Italian racers to JDM legends. As a member of the Autobrick family, get 15% off any new model this week only with code: BUILDNOW. Find your next project and let's get building!