Brand Tone

Convenient, comprehensive, service-oriented, friendly, and approachable

Brand Values

• •Convenience: Offering fast delivery and a wide selection of products in one place.
• •Quality/Experience: Focusing on providing a good experience with fresh cocktails and event services.
• •Comprehensiveness: Being a "one-stop liquor store" with a wide variety of alcoholic and non-alcoholic beverages, snacks, and bar services.
• •Service: Providing home catering, butler services, and assistance with party planning.
• •Accessibility: Online ordering through website and app, with delivery across Lebanon.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., convenient, friendly, celebratory, reliable), and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how the brand solves their problems or enhances their experiences (e.g., "Your celebration, delivered," "We complete your drinking experience").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website matches the tone on social media, email marketing, and even app notifications.
• •Use Language That Resonates with the Target Audience: For a service like alcohol delivery, a slightly informal, friendly, and even celebratory tone is often appropriate, but always ensure it aligns with the brand's established values. The use of "cheers" is a good example.
• •Highlight Benefits, Not Just Features: Instead of just saying "We deliver alcohol," say "Get your favorite drinks delivered fast, so you can focus on enjoying the moment." This approach makes the copy more engaging and customer-centric.

Social Perception

Reliable and convenient alcohol delivery service in Lebanon. Perceived as a local service provider catering to immediate needs (45-minute delivery) and planned events. A functional and appreciated service.

Copy Examples

• •Headline: Your Celebration, Delivered. Beirut's Premier One-Stop Online Liquor Store & Cocktail Service. Body: Planning a party? Need a restock? Or just craving a perfectly crafted cocktail? AutoBar LB delivers your favorite spirits, wines, beers, and fresh cocktails to your door in as little as 45 minutes in Greater Beirut. Explore our huge selection and let us bring the bar to you!
• •Social Media Post (Image: A vibrant cocktail): Text: Thirsty Thursday just got an upgrade! 🍹 Get your favorite cocktails, like this refreshing [Cocktail Name], delivered fresh. Order now on autobarlb.com or through our app and let the good times roll! #AutoBarLB #CocktailDelivery #BeirutDrinks #CheersToThat
• •Website Banner: From Weeknight Wines to Weekend Parties – AutoBar LB Has You Covered. Fast, Fresh, and Hassle-Free.
• •Email Subject: Don't Let the Bar Run Dry! Stock Up with AutoBar LB. Body: Hi [Customer Name], Running low on your favorites? AutoBar LB is your trusted partner for quick and easy alcohol delivery across Lebanon. Plus, check out our party planning services and let us help make your next event unforgettable. Visit autobarlb.com today! Cheers, The AutoBar LB Team.
• •Product Description (e.g., for a specific whiskey): Headline: Smooth Sipping, Delivered: [Whiskey Name] Body: Experience the rich notes of [mention key flavor profile, e.g., "vanilla and oak" from a product like Shipmaster Silver Rum]. Perfect for a quiet evening or sharing with friends. Add it to your cart, and let AutoBar LB handle the rest. Why go out when the best can come to you?