Brand Tone

The predominant tone of Autism Grown Up is empathetic and supportive, educational and informative, empowering and action-oriented, community-centric and inclusive, and positive and hopeful. It validates challenges, provides actionable advice, fosters self-advocacy, builds community, and conveys potential.

Brand Values

• •Empowerment through Practical Resources
• •Community and Connection
• •Centering Lived Experience
• •Bridging the Information Gap
• •Respect and Dignity

Best Practices

• •Always Use Identity-First Language (IFL): Write "autistic person" or "autistic adult" instead of "person with autism." This reflects the preference of the majority of the autistic self-advocacy community and signals respect and belonging.
• •Lead with Validation, Follow with a Solution: Start by acknowledging a common challenge or feeling (e.g., "Feeling overwhelmed by social expectations?"). This builds an immediate empathetic connection before introducing a resource or tip as the helpful solution.
• •Focus on Outcomes, Not Just Features: Instead of saying a planner "has monthly calendars," say it "helps you anticipate and plan for the month ahead, reducing anxiety." Frame copy around what the user will be able to *do*, *feel*, or *achieve*.
• •Use "We" and Ask Questions to Foster Community: Regularly use inclusive pronouns like "we" and "our community." End social media posts with open-ended questions like, "What's one thing that helps you manage your energy?" to invite interaction and reinforce the sense of a shared journey.
• •Maintain a Strengths-Based, Empowering Tone: Avoid language that frames autism as a deficit, tragedy, or disease. Focus on skills, strategies, unique perspectives, and the ability to thrive. Replace words like "symptoms" or "issues" with "traits," "characteristics," or "experiences."

Social Perception

Autism Grown Up is overwhelmingly perceived as a trusted and necessary resource that fills a crucial void in adult autism support. It is seen as an authentic advocate by centering autistic voices and terminology, a strong community builder, and a source of practical and relevant guidance for real-world challenges.

Copy Examples

• •Stop trying to figure out adulthood alone. The journey through autistic adulthood is unique, but it doesn't have to be lonely. The AGO Community is your space to connect, share, and get support from people who just *get it*. Find your people and thrive with us. Join the Community Today.
• •Your blueprint for a more confident, organized life. Designed for the autistic mind, our digital planner helps you manage executive functioning, track your energy, and break down big goals into small, achievable steps. Take control of your days with a tool built to support, not overwhelm. Get Your Planner.
• •Ready to build your best autistic life? The Autism Grown Up Summit is back! Join us for a weekend of workshops and talks led by autistic adults and industry experts. Gain practical strategies for your career, relationships, and well-being. This is more than information—it's empowerment. Reserve Your Spot.
• •What they don't tell you about autistic adulthood... ...is that your strengths are your superpowers. ...that finding your community is life-changing. ...that it's okay to build a life that works for *you*. At Autism Grown Up, we're having those conversations. Follow us for your guide to autistic adulthood.
• •Support the autistic adult in your life with resources built on lived experience. Move beyond outdated assumptions. Autism Grown Up provides evidence-based guides and training that center the autistic perspective, helping you offer support that is respectful, effective, and truly empowering. Explore Our Professional Resources.