Brand Tone

friendly, witty, and heartwarming

Brand Values

• •Feel-Good Entertainment
• •Humor and Lightheartedness
• •Community and Connection
• •Clean Romance
• •Small-Town Charm

Best Practices

• •Lead with Humor and Heart: Always infuse copy with the brand's signature lightheartedness. Use words like "laugh-out-loud," "witty," "swoony," and "heartwarming" to set clear expectations.
• •Emphasize the "Sweet" and "Clean" Aspect: Clearly communicate that the stories are romantic and fun without explicit content. Phrases like "all the feels, none of the spice" or "kisses-only romance" will attract the target audience and build trust.
• •Use Story-Driven Language: Frame everything as a story. Instead of just listing features, use intriguing hooks from the books (e.g., "What happens when the town grinch gets stranded with a single mom during a blizzard?").
• •Maintain a Conversational, Friendly Tone: Write as if you are talking to a friend. Use contractions, ask questions, and be personable. This mirrors the author's authentic online persona and strengthens the community feel.
• •Highlight Key Tropes and Elements: Readers of this genre are often looking for specific tropes. Clearly mention elements like "enemies-to-lovers," "fake relationship," "brother's best friend," and "grumpy/sunshine" in your copy to immediately attract fans of those storylines.

Social Perception

She is perceived as a reliable author for sweet romantic comedies, delivering on her brand promise and receiving overwhelmingly positive reviews.

Copy Examples

• •Tired of endless swiping? Escape to Moonlit Lake, where the town’s eccentric matchmaker has a knack for hilarious, heartwarming chaos! Get ready for laugh-out-loud moments, witty banter, and swoon-worthy kisses. Fall in love with this complete romantic comedy series and save 50% when you buy direct! ✨
• •This is not a drill! A fake engagement, a town grinch, and a whole lot of holiday trouble... 🎄
• •My characters think it's all fun and games until the meddling matchmaker shows up. 😉 #EnemiesToLovers #RomComBooks #BookTok #FakeRelationship
• •Get ready to laugh until you cry! My new book, [Book Title], is finally here! It’s packed with everything you love: a strong heroine who won’t back down, a swoon-worthy hero who doesn’t know what’s coming, and enough small-town shenanigans to keep you turning the pages all night. Grab your copy and get ready for the feels!
• •Want a FREE dose of love and laughter? Join my reader community and get a free romantic comedy delivered straight to your inbox! Plus, you'll be the first to know about new releases, exclusive bonus scenes, and all the fun happening in my fictional small towns.