Brand Tone

Humorous, Relatable, and Saucy

Brand Values

• •Entertainment and Escapism
• •Authenticity and Flawed Characters
• •Female Empowerment (with a twist)
• •Community and Connection

Best Practices

• •Lead with Humor and Personality: Always inject wit and a casual, slightly cheeky tone into headlines, ads, and social posts. Use fun, relatable scenarios. The goal is to make potential readers smirk or laugh before they've even read the book.
• •Embrace the "Awkward": Consistently use words like "awkward," "quirky," "filterless," and "clumsy" to describe your heroines. This is a core part of the brand's unique selling proposition and what makes the characters relatable.
• •Balance "Sweet" with "Steamy": Ensure the copy reflects both the heartfelt romance ("swoon," "melt") and the spicy elements ("sizzling," "heat," "steamy"). This combination appeals to the target rom-com reader who wants both emotional connection and passion.
• •Speak Like a Friend, Not a Corporation: Write social media captions and emails in a conversational, first-person voice that mirrors the author's "Aussie chic" persona. Use slang, ask questions, and share relatable life moments to build a stronger author-reader connection.
• •Highlight Reader Feelings: Use review snippets and testimonials in your marketing copy that focus on the emotional takeaway. Phrases like "snort-laugh worthy," "couldn't put it down," and "pure fun" are powerful social proof that reinforces the brand promise.

Social Perception

The public and her readers perceive Author JB Heller as a reliable source of high-quality romantic comedies. She is seen as a go-to author for a light, funny, and weirdly uncoordinated and awkward read. Readers trust the brand to deliver on its promise of humor and heat. The high volume of positive reviews and ratings indicates a loyal and satisfied readership that eagerly awaits new releases. Her author persona as a down-to-earth Australian Mumma who writes steamy romance is a core part of her appeal, making her seem authentic and guaranteed a good laugh.

Copy Examples

• •Headline: Tired of swiping right on boring book boyfriends? Body: Meet your next book obsession. He's sexy, he's hilarious, and he's not afraid of a little awkward. Dive into the world of JB Heller, where the heroines are filterless, the banter is witty, and the romance is hot enough to melt your Kindle. Your happily ever after (with a side of snort-laughing) awaits. #RomCom #SteamyReads #AwkwardIsTheNewSexy
• •Warning: May cause spontaneous giggling and swooning.
• •Life is short. Read the funny, steamy book. Meet the girls who are as chronically awkward and socially inept as the rest of us.
• •My characters have no filter, a tendency to blurt out weird facts at the worst moments, and a magnet for drama. So, basically, they're you. But with hotter neighbors. 😉 New release coming soon! #Bookworm #RomanceNovels
• •He was my best friend. Then my lover. Until the day his dad and my mom did the nasty and got hitched. Now he's back, telling me he doesn't care that we're step-siblings. He has no idea what he's in for... my kids are going to show him just how full-on this parenting gig is. And I'm going to enjoy every minute of it.