Brand Tone

Aspirational, trendy, confident, empowering, stylish, friendly, and communal.

Brand Values

• •Luxury & Style
• •Uniqueness & Boldness
• •Community & Empowerment
• •Black-Owned Enterprise

Best Practices

• •Embrace "The Authority": Always write from a place of confidence and empowerment. Use strong, active verbs and declarative sentences. The copy should make the customer feel powerful and stylish.
• •Speak to "Our Girls": Maintain the communal and slightly informal tone by addressing your audience directly as "girls" or "AuthorityGirls." This fosters a sense of belonging and community.
• •Lead with "Luxy": Consistently use words like "luxury," "exclusive," "luxe," "elegant," and "handpicked" to describe products and collections. This reinforces the brand's aspirational quality.
• •Highlight Uniqueness: Emphasize what makes the products unique whether it's an exclusive design, a bold pattern, or a special material. Avoid generic descriptions.
• •Show, Don't Just Tell: Use storytelling in your copy. Instead of just saying a dress is "versatile," create a narrative around it, like the "boardroom to happy hour" example. This makes the brand more relatable and the products more desirable.

Social Perception

A chic, Black-owned boutique offering trendy and luxurious fashion items, perceived as a valuable and historic addition to the Milwaukee shopping scene, with a stylish and customer-focused image.

Copy Examples

• •Why blend in when you were born to stand out? Our new collection is for the woman who owns every room she walks into. Be bold. Be you. Be an AuthorityGirl. ✨ #AuthorityGirl #NewCollection #LuxuryFashion #BoldStyle
• •BOLD. UNIQUE. LUXY. Your wardrobe is your signature. Discover exclusive designs that tell your story. Shop The Jetset Collection now.
• •Psst... An Exclusive Offer for Our Girls. Hey, AuthorityGirl! We see you. To celebrate you, we're giving our most loyal shoppers early access to the new Infinity Jewelry line. Tarnish-resistant, waterproof, and designed for your 24/7 hustle. Shop now before anyone else.
• •From boardroom to happy hour, we've got you. Running the world isn't easy, but looking good while doing it can be. 😉 Our 'Risky Business Mini Dress' is all the authority you need. Tap the link in bio to own it. #BossBabe #OOTD #AuthorityGirlStyle
• •Command attention without saying a word. The CEO Tote is crafted for the modern leader—spacious enough for your essentials, structured enough to make a statement. Because true authority is in the details.