Brand Tone

friendly, genuine, inspirational, approachable, warm, personal, relatable, positive, personable

Brand Values

• •Authenticity and Craftsmanship
• •Personal Connection and Gifting
• •Simplicity and Modern Aesthetics
• •Positivity and Inspiration

Best Practices

• •Always Use a Warm and Approachable Tone: Start communications with friendly greetings (e.g., "Hey there!," "Hi friends,"). Keep sentences clear, positive, and genuine. Avoid overly sales-y or pushy language.
• •Highlight the "Handmade" Aspect: Consistently mention the handcrafted nature of the products. Use words like "artisan," "crafted," "handmade," and "unique" to reinforce the brand's core value of craftsmanship and differentiate it from mass-produced competitors.
• •Focus on the Feeling, Not Just the Feature: Instead of just describing a pillow, describe the comfort and personality it brings to a living room. Instead of just listing the material of a mug, talk about the joy of a warm, inspiring morning routine.
• •Incorporate the Language of Gifting and Connection: Frame products as perfect gifts for specific occasions or as a way to show appreciation. Use phrases like "the perfect gift for..." or "show them you care with..." to tap into the emotional aspect of purchasing.
• •Maintain a Consistent Voice Across All Channels: Whether writing a product description, an Instagram caption, or a customer service email, the friendly, genuine, and inspirational tone should remain the same. This builds trust and makes the brand feel reliable and authentic. Creating a simple style guide can help ensure this consistency.

Social Perception

A charming and trustworthy small business, professional, with a keen eye for design. Perceived as creative, reliable, and heartfelt, appealing to customers who value unique, artisan-style products and thoughtful gifts.

Copy Examples

• •Your morning coffee deserves a little more personality. ☀️ Our new handcrafted mugs are here to deliver your daily dose of caffeine with a side of inspiration. Swipe to see the design that speaks to you. #Authentikue #HandmadeWithLove #MorningMotivation
• •Transform your space from house to home. Our new collection of handmade pillows adds that perfect touch of modern comfort and charm to any room. Find your new favorite accent piece today! Shop now: [Link]
• •Carry your essentials in style with our durable and chic tote bag. Handcrafted from high-quality canvas and featuring a minimalist design, it’s the perfect companion for your market runs, library trips, or daily adventures. Because practical can, and should, be beautiful.
• •A Little Something Special for Your Home ✨ Hi [Customer Name], at Authentikue, we believe your space should tell your story. That’s why we pour our hearts into creating unique, handmade decor that brings a little more joy and inspiration into your life. Discover our latest arrivals and find a piece that feels like you.
• •Gifts They'll Genuinely Love. Shop our collection of unique, handmade treasures for every occasion. Free shipping on orders over $50!