Brand Tone

Trendy/Current, Youthful & Energetic, Direct & Sales-Oriented, Confident, Approachable (on social media)

Brand Values

• •Style & Fashion
• •Quality (implied by brands)
• •Customer Demand
• •Accessibility/Price
• •Being Current/Modern

Best Practices

• •Stay Current with Youth Language: Continue using relevant slang, emojis, and a direct, energetic tone that resonates with the target demographic. Keep an eye on TikTok trends for linguistic cues.
• •Visual Storytelling is Key: Ensure product imagery and videos on Instagram and TikTok are high-quality, dynamic, and reflect the trendy, street-style aesthetic.
• •Emphasize Scarcity & Newness: Use phrases like "New Drop," "Just Landed," "Don't Miss Out" to create urgency and highlight the newness of products, appealing to the desire for the latest styles.
• •Engage Authentically on Social Media: Continue the practice of responding to comments and messages promptly and in a friendly, approachable manner, using emojis and brief affirmations.
• •Be Clear About Product Focus: While the name is "Authentic Ireland," consistently reinforce the brand's focus on contemporary activewear and sportswear through visuals and explicit product descriptions to avoid confusion with traditional Irish goods. Ensure the "authenticity" is perceived as genuine style and curation rather than geographical origin of products, unless there's a specific Irish connection to the brands or company ethos that can be highlighted.

Social Perception

Positive (among engaged audience), Desirable Products, Limited Broader Perception

Copy Examples

• •Instagram Post (New Arrival): Level up your look 🔥 The new [Brand Name] drop just landed. Street-ready, comfort maxed. Don’t sleep on this. Shop link in bio. #AuthenticIreland #Activewear #[BrandName] #FreshGear #DublinFashion
• •TikTok Video Caption (Outfit Showcase): Rate this fit 1-10 😮‍💨👇 Full [Brand Name] tracksuit look, perfect for [Occasion e.g., weekend vibes, festival season]. Get yours at Authentic Ireland! #OOTD #TracksuitLife #StreetStyleIRL #Authenticireland #[SpecificBrandHashtag]
• •Website Banner: FRESH DROPS WEEKLY 🔥 Your Go-To for the Latest Activewear & Streetwear. Unbeatable Prices. Fast Delivery. #AuthenticIreland
• •Email Subject Line (Sale): 🤫 Psst! Your Favourite Tracksuits are Calling (Sale NOW ON!)
• •Facebook Ad (Targeting younger audience): Dublin's freshest activewear is here 🇮🇪 Cop the latest from Nike, Monterrain, Berghaus & more. Style that speaks. Shop Authentic Ireland. #StyleSorted #IrishFitFam (if applicable) #AuthenticWear