Brand Tone

Artisanal & Passionate, Authentic & Proud, Elegant & Unique, Quality-Conscious

Brand Values

• •Craftsmanship
• •Authenticity
• •Uniqueness/Exclusivity
• •Quality & Comfort
• •Passion

Best Practices

• •Emphasize Heritage: Consistently weave in the "Colombian handcrafted" narrative. Use words like "artisan," "handmade," "heritage," and "Colombian soul."
• •Focus on Uniqueness: Highlight what makes the shoes different – limited editions, distinct designs, the story behind them. Avoid generic fashion buzzwords.
• •Use Evocative Language: Describe the feel, the craftsmanship, and the origin with passion. Words like "passion," "love," "meticulous," "vibrant," and "authentic" can reinforce the tone.
• •Maintain a Personal Touch: Even in broader communications, retain a sense of a personal, small-scale operation dedicated to its craft. Address the customer as someone who appreciates quality and individuality.
• •Visual-Copy Cohesion: Ensure that the imagery used alongside the copy (e.g., on social media, website) reflects the same values of craftsmanship, uniqueness, and Colombian inspiration. The visual and textual narratives must align.

Social Perception

Likely perceived as a niche brand offering unique, handcrafted items for those seeking something different from mainstream footwear.

Copy Examples

• •Headline for a new collection: "Step into Colombian Artistry. Discover Autenti Shoes – Where every stitch tells a story of passion and unique design."
• •Social Media Post (Instagram/Facebook): "More than just shoes, they're a piece of Colombia, handcrafted with love and designed to make you feel truly unique. Explore our latest collection. #AutentiShoes #HandcraftedInColombia #UniqueFootwear #ArtisanShoes #ColombianDesign"
• •Product Description Snippet: "Experience the soul of Colombia in every step. Our [Shoe Name] heels are meticulously handcrafted by skilled artisans, blending timeless elegance with unparalleled comfort. Limited pieces available for those who dare to be different."
• •"About Us" Website Excerpt: "At Autenti Shoes, we believe footwear is an expression of individuality. That's why we pour our hearts into creating unique, handcrafted shoes born from Colombian passion and designed for discerning women who value quality and authentic style."
• •Email Marketing Subject Line: "Unlock Exclusive Designs: Your Feet Deserve Autenti Craftsmanship."