Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Authentic, Down-to-Earth, and Passionate
Brand Values
- •Comfort
- •Authenticity & Heritage
- •Craftsmanship & Quality
- •Made in Spain
- •Sustainability & Environmental Responsibility
- •Family Business
- •Innovation with Respect for Tradition
Best Practices
- •Prioritize "Comfort" and "Authenticity": These are core to Autenti. Ensure all copy, from product descriptions to social media posts, genuinely reflects these aspects. Use words like "genuine," "handcrafted," "natural," and "easy wear."
- •Tell the Heritage Story: Regularly weave in elements of the family business history, the "Made in Spain" pride, and their pioneering role in Bio sandals. This builds trust and emotional connection.
- •Highlight Sustainable Practices Clearly and Simply: Talk about natural cork, SEAQUAL, and 100% Spanish manufacturing in an accessible way. Avoid overly technical jargon; focus on the positive impact for the customer and the planet.
- •Maintain a Humble Confidence: Reflect the idea that they make "the most comfortable" rather than the "most beautiful" sandals. The tone should be confident in its quality and comfort, yet approachable and not boastful.
- •Use Warm, Relatable Language: Since it’s a family business with a focus on "heart," the language should be inviting and friendly. Address the customer directly and create a sense of connection, as if sharing a passion.
Social Perception
Customers and media generally perceive Autenti Shoes as a brand that offers comfortable, high-quality, and durable sandals rooted in Spanish craftsmanship. The use of natural and recycled materials contributes to a positive perception regarding sustainability. The "Made in Spain" tag is a significant positive attribute, often associated with quality footwear. Online reviews and influencer collaborations suggest an appreciation for the brand's commitment to comfort and an eco-friendly lifestyle. There's an understanding that Autenti focuses on the "Bio" sandal concept, emphasizing natural materials and foot comfort. Some online discussions and reviews compare them to other comfort-sandal brands, often favorably in terms of comfort and material quality.
Copy Examples
- •Headline: Step into Real Comfort. Step into Autenti. Body: Since 1985, our family has been crafting authentic Bio sandals right here in Spain. We believe in shoes made with heart, hands, and the planet in mind. Experience the Autenti difference – comfort that’s as genuine as our story.
- •Headline: More Than Just a Sandal, It's a Tradition. Body: Autenti brings you generations of Spanish shoemaking, reimagined for today. Handmade with natural cork and innovative recycled materials, our sandals offer unparalleled comfort that feels good, and does good.
- •Headline: Earth-Friendly. Foot-Friendly. That’s Autenti. Body: We’re proud to make our Bio sandals in Spain using sustainable practices, from locally sourced cork to recycled SEAQUAL fibers. Because we believe true comfort shouldn’t cost the Earth.
- •Headline: The Secret to All-Day Comfort? It’s Authenticity. Body: We don’t chase fleeting trends. We perfect timeless comfort. Autenti Bio sandals: handcrafted in Spain for a feel that’s naturally better and genuinely you.
- •Headline: From Our Family to Your Feet. Body: Autenti Shoes is more than a brand; it’s our legacy. Each pair is a testament to Spanish craftsmanship, sustainable choices, and our simple promise: the most comfortable sandals you’ll own.