Brand Tone

Authoritative, Aspirational, and Scientific

Brand Values

• •Efficacy and Scientific Validation
• •Quality and Purity
• •Sustainability
• •Australian Identity
• •Transparency and Trust

Best Practices

• •Always ground product claims in scientific evidence, mentioning specific ingredients and their proven benefits, using aspirational lifestyle language as a secondary result.
• •Educate the audience on complex topics like nootropics, adaptogens, and stress science through various content forms to build authority and trust.
• •Regularly integrate the founders' story of overcoming burnout to humanize the brand and create a relatable narrative.
• •Consistently highlight the "Australian Made and Owned" aspect across all marketing channels to leverage local pride and build trust.
• •Use precise and confident language, avoiding vague claims and employing strong, active verbs with specific benefit-driven statements.

Social Perception

AusVitality is perceived as a premium, trustworthy, and effective brand, viewed as a serious, science-first company. Customers see it as a reliable solution for stress, brain fog, and fatigue, delivering noticeable results. Its Australian origin is a key positive. It's positioned as a high-end product for those invested in their health, which might be a barrier for some.

Copy Examples

• •Peak Performance, Backed by Science. Elevate your focus, energy, and resilience with AusVitality's practitioner-formulated supplements. Australian made for a sharper you.
• •Don't just manage stress. Adapt and overcome it. Our Mindlift ® formula combines clinically-studied adaptogens and nootropics to help you find clarity and perform at your best, day in and day out. #AusVitality #Nootropics #StressRelief #PeakPerformance #MadeInAustralia
• •Feeling the weight of burnout and cognitive fatigue? You’re not alone. AusVitality was founded by Aussies who've been there. That’s why we created Mindlift ® —a science-backed blend to restore your mental endurance and sharpen your focus. Reclaim your edge. Learn more.
• •Tired of brain fog? Here’s what the science says.
• •Each serving of Mindlift ® is a synergistic blend of 11 active, research-backed ingredients, including KSM-66 ® Ashwagandha and Bacopa Monnieri. Formulated by practitioners to enhance cognitive performance, reduce symptoms of stress, and promote your overall wellbeing. No fillers, just focused results.