Brand Tone

Established & Trustworthy, Knowledgeable & Expert, Service-Oriented & Helpful, Quality-Focused, Community-Oriented (local), Approachable

Brand Values

• •Heritage & Longevity
• •Expertise & Knowledge
• •Quality
• •Customer Trust & Service
• •Passion for Skiing

Best Practices

• •Emphasize Heritage and Trust: Regularly weave in the shop's long-standing history (since 1967) and its role as a trusted Montreal institution. This builds credibility.
• •Showcase Expertise, Don't Just Tell: Instead of saying "we are experts," provide specific examples of advice, highlight staff experience, or feature content (blog posts, social media snippets) that demonstrates knowledge (e.g., boot fitting tips, ski maintenance guides).
• •Prioritize Customer Service & Community: Use language that is helpful, approachable, and inclusive. Share customer testimonials (with permission) or highlight community involvement if applicable. Make customers feel like part of a knowledgeable family.
• •Focus on Quality and Performance Benefits: When describing products, go beyond features. Explain how the quality and design benefit the skier's experience, safety, and enjoyment on the slopes.
• •Maintain a Consistent Voice Across All Channels: Whether it's website copy, social media posts, email newsletters, or in-store signage, ensure the tone remains consistently trustworthy, knowledgeable, and service-oriented. Avoid overly casual or slang-filled language that might conflict with the established expert image.

Social Perception

Positive Local Reputation, Go-To for Expertise, Reliable for Services, Limited Online Engagement (beyond website)

Copy Examples

• •Headline: Experience Matters: Montreal's Trusted Ski Experts Since 1967. Body: For over 50 years, Austrian Ski Shop has been the heart of Montreal's ski community. Our knowledgeable team is here to equip you with the finest gear and expert advice, whether you're a seasoned pro or just starting out. Gear up for your best season yet. Call to Action: Visit Us on Monkland Avenue!
• •Headline: Quality You Can Feel, Performance You Can Trust. Body: Don't let your gear hold you back. At Austrian Ski Shop, we handpick every item for its quality and performance, from high-performance skis to the game-changing Phaenom footwear. Discover the difference expert selection makes. Call to Action: Shop Our Premium Collection Online & In-Store.
• •Headline: More Than a Shop, We're Your Skiing Partners. Body: From your first pair of boots to dialing in the perfect tune-up, our passionate staff are dedicated to your on-mountain success. We listen, we advise, and we share your love for the slopes. Call to Action: Get Personalized Advice Today!
• •Headline: Unlock Your Potential on the Slopes. (Focus on a specific product like Phaenom) Body: Ready to elevate your ride? Discover Phaenom Footwear at Austrian Ski Shop. Experience the innovative comfort and power transfer that’s changing the game for skiers. Our experts will ensure the perfect fit. Call to Action: Try Phaenom Boots In-Store!
• •Headline: Decades of Dedication to Every Skier. Body: Young or old, beginner or expert, the Austrian Ski Shop has been the trusted name in Montreal skiing for generations. We offer a curated selection of the best brands and the personalized service you deserve. Call to Action: Find Your Perfect Gear This Winter!