Brand Tone

Knowledgeable, Motivational, Supportive, Energetic, Approachable, Trustworthy

Brand Values

• •Customer Success & Empowerment
• •Expertise & Education
• •Quality & Integrity
• •Performance & Results
• •Health & Longevity
• •Community & Support
• •Trust & Reliability
• •Accessibility

Best Practices

• •Develop a Unified Brand Voice Guide: Create a document outlining the core tone (Knowledgeable, Motivational, Supportive, Energetic, Approachable, Trustworthy) and how it adapts slightly for different platforms (e.g., more humor on TikTok, more formal on LinkedIn). Provide examples of "do's and don'ts."
• •Train Your Team: Ensure all staff, especially those in customer service, social media management, and content creation, understand and can consistently apply the brand voice. Regular workshops can help.
• •Empower with Expertise, Engage with Empathy: While showcasing product knowledge and scientific backing, always frame it around the customer's goals and needs. Use empathetic language that shows understanding of their challenges and aspirations.
• •Stay Authentic and Relatable, Especially on Socials: Continue leveraging humor, real-life scenarios, and staff involvement on platforms like TikTok to build connection. Ensure this still aligns with core values of support and expertise, just delivered in a more informal package.
• •Prioritize Clarity and Action: Ensure all copy, whether educational or promotional, is easy to understand and clearly guides the customer on what to do next (e.g., "Shop Now," "Learn More," "Visit Us In-Store"). The primary goal is to help them achieve their goals.

Social Perception

Reliable Retailer, Knowledgeable Authority, Good Value, Excellent Customer Service, Modern & Evolving, Community-Oriented

Copy Examples

• •Headline: Your Goals, Our Fuel. Body: For over 20 years, ASN has powered Australia's ambition. From crushing your next PB to embracing a healthier you, find expert advice and the world's best supplements, all in one place. Elevate your performance. Fuel your life. (Platform: General Website/Social Media Bio)
• •Headline: Don't Just Train. Transform. Body: Unlock your potential with ASN. Our expertly curated range of scientifically-backed supplements is here to support your every move, from muscle gain to enhanced recovery and optimal wellbeing. Your journey, our passion. (Platform: Instagram Post / Facebook Ad)
• •Headline: Tired of hype? Get results. Body: At ASN, we cut through the noise. Get straight-up, expert advice and premium supplements that deliver. Plus, with our EOFY sale on NOW, your goals are closer (and more affordable) than ever! #ASN #FuelYourGoals #SaleTime (Platform: TikTok Video Caption / Twitter Post - energetic, direct for sales)
• •Headline: ASN: More Than Just Supplements. It's Your Support System. Body: Whether you're an elite athlete or just starting your fitness journey, our team is here with personalized advice, InBody scans, and an Education Hub to guide you. Because at Australian Sports Nutrition, your success is our success. (Platform: Facebook Post / Blog Post Intro)
• •Headline: Fuel Your Hustle, The Aussie Way. Body: From the gym floor to the job site, ASN has the supps to keep you going. Check out Alpha Fuel, built tough for tradies, or explore our range of proteins for peak performance, whatever your day demands! (Platform: Instagram Reel / TikTok video targeting specific demographics like tradies)