Brand Tone

Helpful, Knowledgeable, Reliable, Friendly, Community-Oriented, Professional

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Convenience
• •Expertise & Experience
• •Community & Partnership
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Helpful, Knowledgeable, Friendly), key messaging points, words to use/avoid, and examples. Share this with anyone creating content.
• •Prioritize "Show, Don't Just Tell": Instead of just saying "we're experienced," share specific examples, tips, or case studies that demonstrate expertise. For "friendly," use welcoming language and address customer needs directly.
• •Focus on Customer Solutions: Frame copy around how ALS products and expertise solve customer problems or help them achieve their landscaping goals. Use "you" more than "we."
• •Be Authentic and Human: Especially in social media and customer interactions, let the knowledgeable yet approachable nature of the team shine through. Avoid overly corporate or robotic language.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they consistently align with the desired brand tone and values. Solicit customer feedback on communications.

Social Perception

Customers generally perceive ALS as a reliable supplier with good quality products and helpful, friendly staff. They are seen as knowledgeable and providing good advice. Trusted by Professionals. Comprehensive Supplier.

Copy Examples

• •Headline: Your Project, Our Passion: Quality Landscape Supplies & Expert Advice. Body: Dreaming of a garden makeover or tackling a big build? At Australian Landscape Supplies, we don't just sell products; we provide solutions. With decades of experience, we’ll help you choose the perfect materials, from durable retaining walls to vibrant turf, ensuring your vision comes to life. Let's build something amazing together!
• •Headline: Get Your Weekend Back! Landscaping Made Easy with ALS. Body: Stop searching and start creating! Find everything you need for your landscaping project under one roof. Quality soils, stunning pavers, sturdy sleepers – delivered right to your site. Plus, our friendly team is always here with tips and tricks to make your job smoother.
• •Headline: From Our Yard to Yours: The Best for Your Brisbane Backyard. Body: As your local Brisbane landscaping experts, we know what thrives in our unique climate. We stock only tried-and-tested products loved by professional landscapers. Need advice on the best mulch or the right turf? Swing by or give us a call – we’re here to help your garden flourish!
• •Headline: Don't Just Dream It, Build It – With a Little Help From Your Mates at ALS. Body: Big ideas for your outdoor space? We've got the quality supplies and the know-how to get you there. Our team has been in the landscaping game for years, and we're keen to share our knowledge. For top-notch materials and service with a smile, you know who to call!
• •Headline: Quality You Can Trust, Service You'll Love. That's the ALS Promise. Body: Transforming your outdoor space should be exciting, not stressful. We’re committed to providing the finest landscaping supplies and exceptional service every step of the way. From expert product recommendations to reliable delivery, we’re dedicated to your project's success.