Tono de Marca

Academic, Authoritative, and Passionate

Valores de Marca

• •Historical Preservation
• •Niche Expertise
• •Academic Rigor
• •Quality and Independence

Mejores Prácticas

• •Prioritize Substance Over Style: The brand's strength is its knowledge. All copy should lead with factual, interesting information. Avoid empty marketing phrases and focus on sharing expertise.
• •Maintain an Academic yet Accessible Voice: Use precise, correct terminology, but explain it clearly as Dr. Pickard does in his blog posts. Assume the reader is intelligent and interested but may not be an expert.
• •Show, Don't Just Tell, the Passion: Infuse the copy with genuine enthusiasm. Use phrases that convey the excitement of discovery (e.g., "a rewarding experience," "hit the jackpot") to connect with fellow enthusiasts on a personal level.
• •Leverage the Founder's Authority: The brand is synonymous with Dr. John Pickard. Use his name and credentials to build trust and reinforce the brand's scholarly foundation. All publications and significant communications should reference his expertise.
• •Speak to the Community: Write as if addressing a group of respected colleagues. Use "we" to foster a sense of shared community and purpose, and directly invite engagement from the niche audience, such as by welcoming manuscript submissions.

Percepción Social

Within its very small niche, Australian Fence Publishing is perceived as a highly credible and essential resource for rural historians, fencing contractors, collectors, and agricultural professionals. It is seen as the definitive publisher on its topic, with its identity tied directly to its founder, Dr. John Pickard, making it a personal, expert-led endeavor.

Ejemplos de Copy

• •Headline: New Research Uncovers the Origins of the Australian Corkscrew Fence Post. Body: Australian Fence Publishing announces the release of its latest monograph, detailing the patent history and persistent myths surrounding the iconic spirally-twisted steel post. Authored by leading fencing historian Dr. John Pickard, this volume is an essential addition to any agricultural or Australian heritage collection.
• •Headline: From the Field: A Visit with Tim Thompson, Fencing Educator. Body: This week, we go beyond the historical archives to speak with Tim Thompson, a veteran educator who has spent 20 years teaching the practical art of fencing to a new generation. Discover how hands-on experience is keeping the traditions of Australian agriculture alive.
• •Subject: New Publication: The definitive guide to Francis Morton's straining pillars.
• •Title: Lines Across the Landscape: A History of Australian Rural Fences Description: This seminal work, born from a decade of meticulous research, is the definitive history of the Australian rural fence. From early brush barriers to the revolutionary introduction of iron wire, Dr. John Pickard documents the technological, social, and economic impact of these critical structures. A foundational text for historians, researchers, and fencing enthusiasts.
• •Text: Australian Fence Publishing is a specialist press dedicated to producing high-quality, scholarly works on the history of rural fencing. Founded by award-winning researcher Dr. John Pickard, we are committed to preserving the rich heritage woven into the fences that have shaped the Australian landscape.