Brand Tone

nurturing, professional, empowering

Brand Values

• •Education and Expertise
• •Support and Community
• •Holistic Wellness
• •Flexibility and Accessibility
• •Passion and Purpose

Best Practices

• •Maintain a Nurturing Tone: Always use encouraging and supportive language. Phrases like 'we're here to support you,' 'at your own pace,' and 'discover your potential' reinforce the brand's commitment to student success.
• •Emphasize Empowerment: Frame your messaging around the idea of transformation and purpose. Highlight how ACOA helps students turn their passion into a credible profession or a fulfilling lifestyle.
• •Showcase Expertise and Credibility: Regularly mention the college's long history (nearly 30 years), industry accreditations, and the qualifications of the instructors to build trust and authority.
• •Lead with a Holistic Perspective: Connect the practice of aromatherapy to a broader lifestyle of natural health and well-being. Offer practical tips and knowledge that provide value beyond just selling a course or product.
• •Use Student Success Stories: Incorporate testimonials and stories from graduates in your marketing materials. This provides social proof and illustrates the tangible outcomes of studying with ACOA, making the benefits feel more personal and achievable.

Social Perception

The Australian College of Aromatherapy is highly regarded by its students and the wider community. It is perceived as a reputable and credible institution for aromatherapy education in Australia. Reviews consistently praise the supportive and responsive staff, the quality and practicality of the course material, and the flexibility of the study options. Graduates report feeling confident and well-equipped to start their own practices or enhance their existing careers. The college is often recommended for those pursuing aromatherapy as a hobby or a professional career.

Copy Examples

• •Ready to transform your passion for natural wellness into your purpose? Our online aromatherapy courses are designed to fit your life, allowing you to learn at your own pace from anywhere in the world. Enrol today and start your journey to becoming a certified aromatherapist. #Aromatherapy #HolisticHealth #NaturalWellness #OnlineLearning #ACOA
• •Your New Career in Natural Healing Awaits. For nearly 30 years, we've empowered students to build fulfilling careers in holistic health. With flexible payment plans and dedicated tutor support, the Australian College of Aromatherapy is your partner in professional growth. Download our free course guide to learn more.
• •Find Your Balance with Our New Specialist Courses. Hi [Name], discover the deeper healing powers of aromatherapy with our new specialist courses. Whether you're interested in aromatherapy for palliative care or advanced clinical practices, we provide the expert knowledge to expand your skills. Enrol this month and receive a complimentary essential oil guide.
• •Explore the Healing Power of Aromatherapy. Learn online with expert-led courses and discover our range of premium essential oils and wellness products. Start your holistic journey today.
• •5 Ways to Safely Incorporate Essential Oils into Your Family's Wellness Routine. Essential oils can be a wonderful addition to your family's health and wellness toolkit. From calming bedtime routines to creating a focused homework environment, the possibilities are endless. In this post, we'll share five safe and effective ways to use essential oils for your loved ones, guided by the expertise of our certified aromatherapists.