Brand Tone

professional, informative, and safety-focused

Brand Values

• •Safety and Security
• •Quality and Durability
• •Customer Focus
• •Innovation
• •Australian Made/Owned
• •Service and Expertise
• •Compliance and Standards
• •Environmental Responsibility

Best Practices

• •Prioritize Clarity and Directness: Use clear, concise language that is easy to understand. Avoid jargon where possible or explain it if necessary. The focus should be on conveying information effectively.
• •Emphasize Expertise and Authority: Highlight years of experience, successful projects, compliance with standards, and technical knowledge to build trust and credibility.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how these features translate into tangible benefits for the customer (e.g., enhanced safety, asset protection, peace of mind, cost-effectiveness).
• •Maintain a Professional Demeanor: Avoid overly casual language, slang, or humor that might detract from the serious nature of safety and security. The tone should be respectful and service-oriented.
• •Be Informative and Educational: Provide valuable information that helps customers understand the importance of safety measures and make informed decisions. This can include explanations of different product types, their applications, and relevant safety standards.

Social Perception

provider of essential safety and security equipment. Their extensive product range caters to a wide variety of needs, from residential to large commercial and governmental projects.

Copy Examples

• •Headline: Protecting Your Assets, Ensuring Your Peace of Mind. Discover Australian Bollards' Premier Safety Solutions. Body: For nearly 30 years, Australian Bollards has been the trusted partner for robust asset protection and public safety. Our Australian-made bollards are engineered for durability and performance, meeting the highest industry standards. Secure your premises today.
• •Headline: Your One-Stop Shop for Comprehensive Security. From Design to Installation, We've Got You Covered. Body: Don't compromise on safety. Australian Bollards offers a complete range of bollards and safety barriers, tailored to your specific needs. Our expert team provides consultation, manufacturing, and nationwide installation. Contact us for a solution that works.
• •Headline: Innovation in Safety: Advanced Bollard Technology for a Secure Future. Body: At Australian Bollards, we are committed to continuous innovation. Our latest range of high-impact, energy-absorbing, and automated bollards leverage cutting-edge technology to provide unparalleled protection for critical infrastructure and public spaces.
• •Headline: Quality You Can Rely On. Australian-Made Bollards Built to Last. Body: Invest in long-term security with Australian Bollards. We utilize only the best materials and manufacturing processes to deliver products that withstand the toughest conditions. Ensure the safety of your people and property with our dependable solutions.
• •Headline: Tailored Security for Every Environment. Australian Bollards: Your Partner in Protection. Body: From bustling city centres and major transport hubs to local businesses and residential properties, Australian Bollards delivers customized safety solutions. We understand your unique requirements and provide expert advice to achieve optimal security outcomes.