Tono de Marca

Empowering, accessible, community-focused, encouraging, relatable, friendly, supportive, and sensory (emphasizing comfort and quality) with no exclusionary jargon.

Valores de Marca

• •Quality and Comfort
• •Affordability and Value
• •Empowerment and Body Positivity
• •Australian Identity
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Feeling
• •Amplify Customer Voices
• •Reinforce the Value Proposition
• •Emphasize the Australian Connection
• •Speak the Language of Empowerment

Percepción Social

Overwhelmingly positive; viewed as a high-quality, trustworthy, and affordable alternative. It has a positive reputation, strong community trust, and effectively carves a niche by balancing quality and price.

Ejemplos de Copy

• •Designed in Australia, for every body. Our Minimal Collection is made with our signature buttery-soft fabric that moves with you, supports you, and feels like a second skin. Move limitless. #JagrrrActive #YourBodyButBetter #AustralianDesigned
• •Quality Activewear Without the Price Tag. Why choose between performance, comfort, and price? Our community gives us 5-star reviews because we deliver all three. Feel the butter-soft difference of our premium seamless fabric. Free Australian shipping over $65. Shop now and find your new favourite set.
• •That 5-Star Feeling is Back in Stock ⭐
• •Look Great, Feel Great, Move Limitless. Australian-designed activewear loved by you. Free shipping over $65.
• •Found them! The perfect leggings that are buttery-soft, squat-proof, AND affordable. An Aussie brand, too! 😍