Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Helpful and Problem-Solving, Community-Oriented, Trustworthy and Reassuring

Brand Values

• •Practicality and Convenience
• •Fun and Enjoyment
• •Quality
• •Child-Centric
• •Australian Identity
• •Customer Satisfaction
• •Personalization and Individuality

Best Practices

• •Focus on the Solution: Always frame the product as a helpful solution to common parenting challenges (cold hands, mess, wasted paper towels), using positive, reassuring language.
• •Use Child-Friendly and Parent-Centric Language: Employ words and phrases that resonate with both children (fun, yummy, cool) and parents (practical, easy, clean, no-fuss). Keep the tone light, enthusiastic, and relatable.
• •Incorporate User-Generated Content and Testimonials: Regularly share positive feedback and photos from customers. This reinforces trust and allows the authentic voice of happy users to become part of the brand's narrative.
• •Maintain a Playful and Engaging Voice on Social Media: Use emojis appropriately, ask questions to encourage interaction, run fun polls or contests, and respond to comments in a friendly, approachable manner.
• •Emphasize Australian Roots and Quality: Consistently mention that Lick Sleeve is Australian owned and designed, and highlight the quality and reusability of the product. This appeals to national pride and a desire for durable goods.

Social Perception

Highly Positive, Innovative and Clever, Great for Kids, Supportive of Small Business, Giftable, Sensory-Friendly

Copy Examples

• •Headline: No More Icy Fingers & Drippy Messes! 🎉 Body: Say hello to happy hands and goodbye to sticky situations! Our Lick Sleeves keep little fingers warm and clean, so the fun lasts as long as the ice block. Perfect for Zooper Doopers and all their fave frozen treats! Shop now and make snack time a breeze! #LickSleeve #HappyKids #MessFree
• •Headline: Personalise the Fun! ✨ Your Kiddo's Name on Their Very Own Lick Sleeve! Body: Make their ice block moments extra special! Choose from vibrant colours and glitter designs, then add their name for a unique Lick Sleeve they'll adore. Great for parties, school, or just because! Design yours today at licksleeve.au! #PersonalisedGifts #KidsLoveIt #AussieMade
• •Headline: The Aussie Invention Parents are Raving About! 🇦🇺 Body: Tired of the "my hands are cold!" chorus? We hear you! Lick Sleeves are the reusable, super-comfy solution designed right here in Australia to keep those icy treats enjoyable, not just endurable. Join thousands of happy families! #ParentingHack #SupportSmallAus #IceBlockHolder
• •Headline: Stocking Stuffer Sorted! 🎅 Sensory-Friendly Fun! Body: Looking for a practical, fun, AND affordable gift? Lick Sleeves are a winner! They’re not just for keeping hands warm – the soft neoprene is great for little ones with sensory sensitivities too. Pop one in their stocking or party bag! #SensoryPlay #GiftIdeasForKids #LickSleeveMagic
• •Headline: Party Time! 🥳 Keep the Fun High & the Mess Low! Body: Planning a birthday bash? Lick Sleeves are the ultimate party favour that kids (and parents) will actually love and use! No more sticky fingers on the furniture, just happy little guests. Wholesale options available! #PartyFavours #KidsParties #LickSleeve