Brand Tone

Professional, Expert, Helpful, Trustworthy, and Service-oriented.

Brand Values

• •Expertise and Experience
• •Customer Service and Support
• •Reliability and Quality
• •Community and Tradition

Best Practices

• •Lead with Expertise: Every piece of copy should reinforce your position as a knowledgeable expert, using precise and confident language.
• •Prioritize Helpfulness Over Hard Selling: Frame copy around solving customer problems, focusing on solutions rather than just sales.
• •Use a Direct and Professional Voice: Avoid slang, hype, or jargon; maintain a straightforward, respectful, and trustworthy tone.
• •Incorporate a Sense of Heritage and Trust: Leverage the brand's long history to underscore reliability and commitment.
• •Amplify the Customer's Voice: Use customer testimonials to highlight values like expertise, service, and reliability, validating brand promises authentically.

Social Perception

Highly Trusted Local Expert, viewed as an indispensable resource staffed by knowledgeable professionals providing excellent, personable service. Perceived as a 'real' tool store for people who 'get things done,' distinguishing it from larger, more impersonal retailers.

Copy Examples

• •Austin Tools: The Pro's First Call Since 1983.
• •For over 40 years, Austin's professionals have relied on more than just our tools they've relied on our expertise. At Austin Tools, we're not just selling equipment; we're building relationships and ensuring you have the right tool for the job, backed by service that gets you back to work fast.
• •Austin Tools - Expert Advice & Pro-Grade Gear. Don't just buy a tool, get the right tool. Huge in-stock selection and on-site repairs. Your project is our priority.
• •Can't find it? We'll order it. Broken? We'll fix it. At Austin Tools, we're here to help you get the job done, no matter what it takes.
• •In a world of disposable tools and chatbot support, Austin Tools is built different. Since 1983, we've been the trusted partner for Austin's builders, mechanics, and makers. With real experts, a massive selection, and a full-service repair shop, we don't just sell tools we keep you working. Stop by Austin Tools on Industrial Boulevard. The right tool is just the beginning.