Brand Tone

aspirational, heartfelt, and community-oriented

Brand Values

• •Family and Heritage
• •Style and Individuality
• •Faith and Community
• •Quality and Customer Service
• •Empowerment

Best Practices

• •Lead with the "Why": Always circle back to the founding story. Whether in product descriptions or social media captions, subtly weave in the narrative of family, legacy, and empowerment.
• •Use Emotive and Aspirational Language: Employ words that evoke feelings of confidence, elegance, and inspiration. Phrases like "timeless elegance," "carry a story," and "celebrate your journey" will reinforce the brand's tone.
• •Highlight Uniqueness and Craftsmanship: Emphasize that the products are "one-of-a-kind" and sourced from various designers. This justifies the brand's positioning and appeals to customers seeking individuality.
• •Showcase the Community Aspect: Regularly feature user-generated content (with permission) to build a sense of the "Austin Rowe Tribe." Share updates about the brand's charitable contributions to demonstrate a real-world commitment to its values.
• •Maintain a Personal and Appreciative Voice: In all communications, from customer service emails to social media replies, maintain a warm, personal, and grateful tone. Addressing customers as part of the brand's extended family will strengthen their connection and loyalty.

Social Perception

Customers and the general public perceive Austin Rowe as a source for unique and stylish accessories. Reviews frequently praise the distinctiveness of the products, such as earrings and hats. The personal story behind the brand appears to resonate with customers, contributing to a positive perception. The packaging is also noted as a positive aspect of the customer experience. The brand's commitment to donating a portion of its proceeds likely enhances its social standing as a conscientious and caring company.

Copy Examples

• •More than an accessory, it's a statement. Our new collection is inspired by the timeless elegance of the women who came before us. Wear a piece of their story. #AustinRowe #LegacyInStyle
• •Tired of the same old styles? At Austin Rowe, we curate unique, handcrafted accessories from around the globe so you can stand out. Find your signature piece today and carry a story with you.
• •Austin Rowe was born from a desire to honor the strength, style, and grace of family. Every piece in our collection is a tribute to the confident women who inspire us, and a celebration of your own unique journey. Fashion with a heart, for the fashion-forward.
• •Style that gives back. With every Austin Rowe purchase, you're not just elevating your look—you're supporting communities in need. Thank you for being part of our story and helping us make a difference.
• •Discover your next treasure. A curated collection of one-of-a-kind shoes and accessories for the modern man and woman who values heritage, style, and making a statement. #BeTheStory #ATXRowe