Brand Tone

Artistic & Creative, Nature-Inspired & Eco-Conscious, Elegant & Sophisticated, Friendly & Community-Oriented

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Longevity
• •Authenticity & Artistry
• •Education & Creativity
• •Local Support

Best Practices

• •Embrace Artistic & Evocative Language: Use descriptive words that highlight the beauty, form, texture, and sculptural qualities of the flowers and art. Think beyond simple descriptions to convey feeling and artistry.
• •Weave in Sustainability Naturally: Don't just state you're sustainable; show it. Mention locally sourced blooms, eco-friendly practices, and the longevity of products as inherent benefits, not just afterthoughts. This reinforces authenticity.
• •Maintain an Elegant & Refined Voice: Ensure grammar and spelling are impeccable. Use a sophisticated yet accessible vocabulary. The tone should feel premium, reflecting the quality of the products.
• •Connect with Passion & Authenticity: Share the story and passion behind Austin Bloom (e.g., Estée's background). Let the genuine love for floristry and design shine through in your words.
• •Be Consistent Across All Platforms: Whether it's a website product description, an Instagram caption, or a Facebook post, the core tone and values should be recognizable. Create brand guidelines for language to help maintain this consistency.

Social Perception

Positive Customer Experiences, Recognized for Creativity & Quality, Valued for Sustainability Efforts, Engaging Workshops

Copy Examples

• •Headline: Sculpted by Nature, Designed to Endure. Body: At Austin Bloom, we see flowers as more than just fleeting beauty. We craft living art and heirloom prints, sustainably sourced and designed to bring wild sophistication into your home for generations. Discover arrangements that are truly wild at heart, modern by nature.
• •Headline: The Art of Sustainable Floristry. Body: Experience the beauty of blooms that don't cost the earth. Our commitment to local growers, biodegradable materials, and timeless design means every Austin Bloom creation is a celebration of nature's artistry and a step towards a greener tomorrow. Learn more about our eco-conscious practices.
• •Headline: More Than Flowers. It's a Feeling. Body: From a spontaneous gesture of love to a handcrafted wall hanging that tells your story, Austin Bloom captures moments in petals and prints. Let us bring our passion for artistic floristry and sustainable design to your special occasion.
• •Headline: Unleash Your Inner Florist. Body: Join our workshops and discover the joy of creating with nature's most beautiful materials. Estée Austin shares her passion and expertise, guiding you to see flowers as sculptural objects and transform them into breathtaking arrangements. Book your creative escape today.
• •Headline: Wild at Heart, Modern by Nature. Heirlooms in Bloom. Body: Austin Bloom intertwines the untamed spirit of nature with contemporary design. Our floral arrangements and fine art prints are crafted with passion, sustainability, and a vision for lasting beauty. Explore our collections and find a piece that speaks to your soul.