Brand Tone

Enthusiastic & Passionate, Helpful & Informative, Community-Oriented & Friendly, Value-Driven & Accessible, Professional (in service)

Brand Values

• •Quality Products
• •Customer Support & Service
• •Community Engagement
• •Passion for Gaming/Retro Culture
• •Empowerment & DIY Ethos
• •Experience & Longevity

Best Practices

• •Speak Like an Enthusiast: Use language that resonates with gamers and DIYers (e.g., "level up," "pixels pumping," "high score"). Show genuine passion for the products and the retro gaming culture.
• •Be Genuinely Helpful: Provide clear, concise information. Offer advice, tips, and support. Frame content around solving customer problems or helping them achieve their arcade-building goals.
• •Foster Community: Encourage interaction, user-generated content (sharing builds), and engage with comments and messages in a friendly, approachable manner. Refer to the community (e.g., "Aussie Arcade fans").
• •Maintain a Touch of Relatable Informality: While ensuring professionalism in service, allow for a slightly casual and friendly tone in communications, especially on social media, much like their YouTube videos. Avoid overly corporate jargon.
• •Highlight Value and Expertise: Clearly communicate the benefits of products (quality, price) and the company’s experience (longevity, repair services) without being boastful. Back up claims with specifics where possible (e.g., "20+ years of experience").

Social Perception

Trusted Supplier, Community Contributor, Helpful Resource for DIYers, Good Value, Enthusiast-run

Copy Examples

• •Headline: Build Your Dream Arcade! We’ve Got the Parts & Passion. Body: From classic joysticks to the latest JAMMA boards, Austin Amusements is your one-stop shop for everything arcade. Dive into your next DIY project with quality parts and friendly advice from fellow enthusiasts. Let's get those pixels pumping! #DIYArcade #RetroGamingAustralia
• •Headline: Epic Custom Arcades – Built by Us, Designed by YOU! Body: Got a vision for the ultimate arcade machine? We make it happen! Choose your games, artwork, and controls, and let our 20+ years of experience bring your dream setup to life. Get a quote today and level up your game room! @austin_amusements to share your ideas!
• •Headline: Keep the Classics Alive! Expert Repairs & Pinball Parts. Body: Don’t let a faulty button or a dim screen spoil your high score! Austin Amusements offers reliable repair services and a huge range of pinball and arcade parts to get you back in the game. Fast shipping Australia-wide!
• •Headline: Aussie Arcade Fans, We Salute You! 🤘 Body: We love being part of the amazing arcade community here in Aus! Check out our latest arrivals and exclusive deals for forum members. Got a build you're proud of? Tag us @austin_amusements – we'd love to see it! #AussieArcade #GameOn
• •Headline: Your Next Project Starts Here: DIY Flat Packs & How-To's! Body: Ever wanted to build your own arcade machine? Our CNC-cut flat packs make it easier than ever! Plus, check out our YouTube channel for handy assembly guides and tips. It’s time to create your legend.