Brand Tone

Enthusiastic, Informative, Community-Oriented, Confident, Modern, Tech-Savvy

Brand Values

• •Quality
• •Customization & Individuality
• •Innovation
• •Customer Satisfaction
• •Passion for Automotive Culture
• •Australian Owned & Operated

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Enthusiastic, Informative, Community-Oriented, Confident, Modern) with examples of "do's and don'ts" for anyone creating content.
• •Know Your Audience: Continue to speak the language of car enthusiasts. Use relevant terminology and share content that resonates with their passion for customization and automotive culture.
• •Be Authentic and Passionate: Let the genuine enthusiasm for lighting and cars shine through in all communications. Avoid overly corporate or generic language.
• •Prioritize Visuals with Supporting Copy: Given the visual nature of the products, ensure the copy complements and enhances the images/videos, highlighting key features and the "wow" factor.
• •Engage and Interact: Consistently respond to comments and messages in the established brand tone. Foster the community feel by being approachable and helpful.

Social Perception

Positive, Specialized & Niche, Innovative, Reliable, Community-Focused

Copy Examples

• •UNLEASH THE BRILLIANCE. ✨ Transform your ride with Austech Illusions' custom LED lighting. Dare to be different.
• •Engineered for envy. Our RGBW Demon Eyes are crafted with the highest quality LEDs, giving you vibrant colors and pinpoint control. Make every entrance unforgettable.
• •Sick build from @[customer_username] rocking our Chasing Halos! 🔥 We love seeing your visions come to life. Tag us in your Austech Illusions setup! #AustechIllusions #CustomLED #CarGoals
• •Light up the night AND your savings! 💡 Get 15% off all our underglow kits this week only. It's time to make your ride truly shine. Shop now - link in bio!
• •Born from a passion for pixels and performance. Austech Illusions is your Aussie source for cutting-edge automotive lighting. We don't just sell lights; we craft experiences.