Brand Tone

Caring and Community-Focused, Trustworthy and Expert, Accessible and Inclusive, Service-Oriented and Personal, Value-Driven

Brand Values

• •Community Health: A core value is promoting the holistic health of the community.
• •Customer-Centricity: Emphasizes helping people, providing timely help and advice, and making customers feel valued.
• •Service Excellence: Commitment to good, old-fashioned service.
• •Accessibility & Inclusivity: Making health products and information accessible to all, including different language speakers.
• •Integrity & Trust: Implied through the desire to be a reliable health expert for the community. This aligns with the high trust placed in pharmacists.
• •Giving Back: Redirecting profits to charities supporting young Australians.

Best Practices

• •Prioritize Empathy and Understanding: Always write from a place of care and concern for the customer's health and wellbeing. Use language that shows you understand their needs and potential anxieties.
• •Maintain a Helpful and Expert Voice: Position the pharmacy as a reliable source of health information and products. Offer advice clearly and confidently, reinforcing trust.
• •Emphasize Community and Connection: Remind customers that they are part of the "Aussie Pharmacy community," fostering a sense of belonging and personalized care, even in an online setting.
• •Be Clear, Accessible, and Inclusive: Use straightforward language, avoiding overly technical jargon. Reiterate the commitment to serving diverse customers, including those who may prefer information in different languages.
• •Consistently Highlight Value (Beyond Price): While competitive pricing is important, also stress the value of expert advice, reliable service, and the brand's commitment to giving back to the community. This reinforces the "more than just money" message.

Social Perception

Largely positive, with high ratings for customer satisfaction and trust. Customers value trust in advice and products from pharmacies. Online pharmacies are generally perceived as convenient and affordable. The broader pharmacy profession is seen as integral to community health, providing access to medicines and health services.

Copy Examples

• •Headline: Your Health, Our Community. Real Care from Your Aussie Pharmacy Online. Body: At Aussie Pharmacy, we're more than just clicks and scripts. We're your local pharmacy, online. Get expert advice, a wide range of health essentials, and that caring service you trust – all delivered to your door. Because your wellbeing is our priority.
• •Headline: Feel Understood. Feel Cared For. That's the Aussie Pharmacy Promise. Body: Navigating health needs can be confusing. That's why we're here to listen and provide clear, expert advice in a language you understand. We believe in making healthcare accessible and personal, because to us, you're not just a customer, you're part of our community.
• •Headline: Great Value Health, With a Heart of Gold. Body: Get competitively priced medicines and health products without compromising on service or expertise. And when you choose Aussie Pharmacy, you're also helping us give back to vital charities supporting young Australians. That’s care that goes further.
• •Headline: Expert Health Advice is Just a Click Away. Your Trusted Online Pharmacy. Body: Got a health question? Need help finding the right product? Our team of knowledgeable pharmacists is here to provide the same trusted advice you'd expect from your local chemist. Experience the convenience of online with the confidence of expert care.
• •Headline: More Than an Online Pharmacy. We're Your Partners in Health. Body: We're committed to the holistic health of our community. From essential medicines to supportive advice, Aussie Pharmacy is dedicated to helping you and your family live well. Experience the difference a caring, community-focused online pharmacy can make.