Brand Tone

Creative, Encouraging, and Quality-Focused

Brand Values

• •Non-Compromised Quality
• •Functionality
• •Innovation & Creativity
• •Customer-First Attitude

Best Practices

• •Always Emphasize Quality and Luxury: Use descriptive words like "premium," "luxurious," "elegant," and "high-quality" to describe the components in your kits and supplies. This reinforces your core value of non-compromised quality.
• •Maintain an Encouraging and Accessible Tone: Frame candle making as a fun, creative, and achievable hobby for anyone. Use phrases like "No experience required," "Simple step-by-step instructions," and "We're here to help" to build confidence in potential customers.
• •Focus on the "Why," Not Just the "What": Instead of just listing contents, sell the experience. Talk about the joy of creating, the pride in a handmade product, and the ambiance of a beautiful candle. Appeal to the customer's desire for a creative outlet and a beautiful home.
• •Showcase Social Proof: Leverage your excellent reviews. Integrate testimonials and user-generated content (with permission) into your social media and website. Phrases like "See what our customers are creating" can build trust and community.
• •Use Visually Evocative Language: Your copy should complement your high-quality product photography. Use words that appeal to the sensesdescribe the "warm glow," the "beautifully fragrant" scents, and the "elegant feel" of the jars to create a compelling and aspirational image for the customer.

Social Perception

Overwhelmingly positive, with customers praising high-quality products, excellent customer experience (quick shipping, easy process, beautiful packaging, clear instructions), and the brand being a trusted source for gifts.

Copy Examples

• •Your Creative Journey Starts Here. Discover the art of candle making with our premium kits and luxury supplies. No experience needed.
• •That weekend feeling, captured in a scent. ✨ There’s nothing more satisfying than creating something beautiful with your own hands. Our DIY kits come with everything you need to bring a touch of luxury and a flicker of creativity into your home. What will you create? #AussieLux #CandleMaking #DIYHome
• •Unleash your inner artisan. We’ve sourced the highest quality soy wax, premium fragrance oils, and elegant glass jars so you can craft a candle you’ll be proud of. Our simple, step-by-step guide makes the process a joy from start to finish. Perfect for a relaxing hobby or as a thoughtful, handmade gift.
• •Ready to create? Your next project is inside. Psst... We’ve added new fragrances to the collection!
• •Luxury Candle Making Kits. AussieLux - Sydney Based. Create your own stunning, scented candles. Easy-to-use DIY kits with premium materials. Free AU shipping over $75. Start your new hobby today!