Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Knowledgeable & Authoritative (but not arrogant), Community-Focused, Authentic & Down-to-Earth, Supportive & Educational

Brand Values

• •Passion for the Hobby
• •Customer Service & Support
• •Knowledge Sharing & Education
• •Community Building
• •Authenticity & Honesty
• •Quality Products
• •Participation

Best Practices

• •Speak like a Mate, Advise like an Expert: Use friendly, conversational language ("G'day," "mate," "crikey") but ensure the advice and information provided is accurate, knowledgeable, and genuinely helpful. Avoid overly technical jargon unless explaining it clearly.
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for detecting shine through. Share personal anecdotes, celebrate customer successes, and talk about the thrill of the hunt.
• •Prioritize Education and Support: Frame content around helping detectorists improve their skills, understand their gear, and find more. The "Run by Detectorists, For Detectorists" ethos should guide content creation.
• •Foster Community Interaction: Actively engage with comments and questions on all platforms. Encourage users to share their finds and experiences, making them part of the Aussie Detectorist story. Use inclusive language.
• •Keep it Real and Authentic: Avoid overly polished or corporate-speak. Use real photos and videos from the field and the shop. Be transparent and honest in product reviews and advice. The down-to-earth Aussie persona is key.

Social Perception

Trusted Experts, Go-To Resource, Community Leaders, Customer-Centric, Passionate Hobbyists

Copy Examples

• •Facebook Post (New Product): Crikey! Check out the latest bit of kit that’s just landed at AD headquarters! 🤩 The [New Detector Model] is an absolute beaut – lightweight, easy to swing, and sniffing out those deep targets like a bloodhound on a mission. Perfect for Aussie conditions, whether you're hitting the beaches or the goldfields. Got questions? Sing out! We’re always here to help you find more shiny stuff! #AussieDetectorist #MetalDetecting #GoldProspecting #NewGear #[BrandName]
• •Website Blog Post Intro: G'day legends! Clegy here. Ever wondered if you’re *really* getting the most out of your [Specific Detector Model]? Or maybe you're scratching your head over a tricky setting? You're not alone, mate! We get heaps of questions about it, so today we're diving deep to share some of our top tips and tricks to turn that machine into your trusty treasure-finding companion. Let's get into it!
• •Instagram Caption (Customer Find): How good is this?! Young Billy just shared his first ever silver coin, found with the [Detector Model] he picked up from us last week! 🎉 That grin says it all, doesn't it? We reckon he's hooked! Cheers for sharing, Billy – here's to many more awesome finds! Got a find you're chuffed about? Tag us @AussieDetectorist or use #ADFinds – we love seeing your treasures! #ProudMoment #CoinFind #MetalDetectingAustralia #CommunityFinds
• •YouTube Video Title & Description Snippet: Title: Is THIS the BEST Setting for Aussie Gold? XP Deus II Deep Dive! Description: ...We're taking the mighty XP Deus II out to some tough ground to show you exactly how we set it up to sniff out those elusive Aussie nuggets. No fluff, just real-world testing and advice from detectorists, for detectorists. Grab a cuppa and let's find some colour! Don't forget to hit that subscribe button for more tips from the Aussie Detectorist team! Got a question for Clegy? Drop it in the comments!...
• •Email Newsletter Subject & Snippet: Subject: Unearth More Weekend Wins! 🇦🇺 Your AD Update is Here! Snippet: G'day [Customer Name], The team at Aussie Detectorist hopes you're gearing up for some serious detecting this weekend! Whether you're chasing relics, coins, or that sweet, sweet gold, we've got some fresh tips on the blog to help you make the most of it. Plus, check out our latest deals on [Product Category] – perfect for upgrading your setup before your next adventure...