Brand Tone

Caring and Facilitative

Brand Values

• •Connection
• •Tradition
• •Convenience
• •Care

Best Practices

• •Lead with Emotion, Support with Logic: Start with the "why"u2014the emotional reason for the purchase (love, celebration, care). Follow up with the "how"u2014the practical details (fast delivery, quality products, easy ordering). This balances the brand's caring tone with the necessary functional information.
• •Use "You" and "Your Family" Centric Language: Frame the service from the customer's perspective. Instead of "We deliver products," use "You can send love" or "Your family will enjoy." This makes the communication more personal and reinforces the brand's core value of connection.
• •Establish a Proactive and Empathetic Customer Service Voice: The negative reviews indicate a critical gap. A consistent, empathetic, and professional tone must be used across all customer service channels (emails, phone calls, and any future social media). Publicly addressing concerns and showing a commitment to resolving issues can help rebuild trust.
• •Highlight Authenticity and Tradition: Use specific, evocative language when describing products. Mention "authentic recipes," "traditional clay pots," or "fresh, local ingredients." This appeals to a sense of nostalgia and cultural pride, which is a powerful motivator for the target audience.
• •Create a Unified Message Across All Platforms: Even with a minimal presence, the message should be consistent. The emotional, caring tone on the website must be reflected in any social media captions, ad copy, and customer interactions. Avoid purely transactional language that cheapens the brand's heartfelt promise.

Social Perception

divided and underdeveloped

Copy Examples

• •Headline: Close the Distance. Send Love Home. Body: Miles may separate you, but your heart is always in Sri Lanka. From fragrant biriyani to birthday cakes that taste like home, send a piece of your love today. We'll deliver it with care.
• •Headline: Make Their Avurudu Table Complete! Body: Don't let distance stop you from sharing the joy of the New Year. Order a traditional Kavili box, packed with all the authentic sweets they love. Let us deliver the taste of tradition to your family's doorstep. #Avurudu #SriLankanFood #SendLoveHome
• •Subject: Your Love, Delivered Safely. Body: We know that every package you send is more than just an itemu2014it's a message of love. That's why we're committed to ensuring your gifts, groceries, and cakes arrive safely and on time. Track your delivery every step of the way and rest easy knowing we're connecting you with your loved ones.
• •Headline: A Birthday Wish They Can Taste. Body: You can't be there to sing "Happy Birthday," but you can send the cake! Our rich, decadent chocolate fudge cake is handcrafted and personalized with your special message. Itu2019s the next best thing to being there. Choose their favorite flavor and let us handle the sweet surprise.
• •Headline: Thinking of Them? Let Them Know. Body: A simple gesture can mean the world. A basket of fresh fruit, a favorite meal, a thoughtful gift. It takes only a moment to order, but the memory will last forever. Send a little happiness to Sri Lanka today. Fast, island-wide delivery.