Brand Tone

Efficient, professional, results-oriented, simple, and trustworthy, focusing on clear, direct communication of business benefits and ease of use.

Brand Values

• •Simplicity
• •Effectiveness
• •Customer Empowerment
• •Transparency

Best Practices

• •Lead with the Benefit: Always start with the end result. Instead of saying "We sell NFC plates," say "Get more Google reviews." The focus should be on the solution, not the product.
• •Keep it Simple and Direct: Avoid technical jargon. Use short, clear sentences. The language should reflect the product's ease of use. Words like "simple," "fast," "one tap," and "instantly" should be used consistently.
• •Emphasize "No Subscription": This is a key differentiator and a major point of value. It should be mentioned frequently in product descriptions, checkout pages, and ads to build trust and overcome purchase hesitation.
• •Use Action-Oriented Language: Employ strong verbs that encourage action and convey effectiveness. Examples include "Boost," "Increase," "Get," "Transform," and "Connect."
• •Maintain a Professional B2B Voice: While the tone is simple, it should never be sloppy or overly casual. Address the user as a professional business owner and focus on metrics that matter to them: reputation, visibility, and customer trust.

Social Perception

Perceived by customers as practical and effective for generating reviews due to its simplicity and innovation. The general public is largely unaware of the brand due to its niche B2B focus and limited external online presence.

Copy Examples

• •More 5-star reviews on the menu? Our NFC plate lets your happy customers leave a Google review with a single tap. Simple, fast, and no subscription.
• •The easiest way to get the Google reviews you deserve.
• •Boost your online reputation effortlessly. The Aurum Reviews NFC plate is your silent partner in building trust. A one-time purchase connects your business to a stream of positive feedback. Order yours and watch your ratings climb.
• •Get More Google Reviews. Our NFC Plate makes it instant for customers to rate you. One-time payment, fast shipping. Increase your visibility today.
• •(Scene: A happy customer at a checkout counter) Cashier: 'We'd love to hear your feedback!' (Customer taps their phone on the Aurum Reviews plate) Customer: 'Wow, that was easy!' (Voiceover) Aurum Reviews. Connecting great service to great reviews, instantly.