Brand Tone

aspirational, elegant, and engaging

Brand Values

• •Quality Craftsmanship: Emphasis on the make and materials of the jewellery.
• •Style & Aesthetics: Providing pieces that are fashionable, timeless, or unique.
• •Self-Expression/Individuality: Jewellery as a means for personal style articulation.
• •Accessibility/Affordability: (If applicable to their price point) Offering stylish pieces at a reachable price.
• •Ethical Sourcing/Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., sophisticated, warm, inspiring, minimalist), a core vocabulary list (words to use and avoid), and the overall tone (e.g., aspirational yet approachable). Share this guide with anyone creating content.
• •Know Your Audience: Understand who you are talking to. Tailor the language, references, and level of formality to resonate with your target customer while staying true to the brand's core identity.
• •Consistency Across Platforms: While the style might adapt slightly for different channels (e.g., more playful on Instagram, slightly more formal in email), the core brand voice and tone should remain consistent and recognizable.
• •Focus on "Show, Don't Just Tell": Instead of saying "our jewellery is high quality," describe the materials, the craftsmanship, or the feeling it evokes. Let the language paint a picture that reflects the brand's elegance and value.
• •Review and Refine: Regularly audit your copy across all channels to ensure it aligns with the defined brand tone and values. Get feedback and be open to refining your messaging as the brand evolves.

Social Perception

shaped by product quality vs. price, visual appeal, customer service, and authenticity

Copy Examples

• •Instagram Post (New Collection): "Unveil your radiance. ✨ Discover the new [Collection Name] – where timeless elegance meets contemporary design. Explore the pieces that speak to your unique story. #AURstudio #NewCollection #ElegantJewellery #StyleInspo #MustHavePieces"
• •Facebook Ad (Targeting Self-Purchase): "Because you deserve a little sparkle. Treat yourself to the exquisite craftsmanship of AUR Studio. Find the piece that celebrates you. Shop now and enjoy [Offer, e.g., Free Shipping on your first order]! #AURjewelry #SelfLove #JewelleryDesign #TimelessStyle #GiftYourself"
• •Product Description Snippet (for a minimalist necklace): "Simplicity speaks volumes. Our [Product Name] necklace, delicately crafted from [Material], offers a whisper of elegance for everyday sophistication. The perfect touch to elevate any look. #MinimalistJewelry #AURstudio #UnderstatedElegance #EverydayLuxury"
• •Email Subject Line (Promotion): "Shine Brighter ✨ Exclusive Access to Our Spring Collection + A Gift For You"
• •Pinterest Pin Description: "Adorning moments, creating memories. AUR Studio brings you jewellery designed to be cherished. Pin your favorites and curate your dream look. #AURstyle #JewelryAddict #PinterestFashion #DreamJewelry #FineDetails"