Brand Tone

Dreamy, Romantic, Aspirational

Brand Values

• •Romanticism
• •Creativity
• •Self-Expression
• •Dreaminess
• •Individuality

Best Practices

• •Emphasize the romantic and dreamy aspects in the copy.
• •Incorporate aspirational language that encourages self-expression.
• •Align visual and textual elements to create a cohesive brand experience.
• •Use imagery that evokes feelings of serenity, creativity, and individuality.
• •Ensure consistency in tone and messaging across all platforms.

Social Perception

A brand that inspires creativity, romanticism, and self-expression, offering a dreamy escape from the mundane.

Copy Examples

• •Romanticize your days ♡
• •Embrace your inner aurora.
• •Discover the magic within.
• •Step into a world of dreams.
• •Find beauty in the everyday.