Tono de Marca

Elegant, Ethical, Timeless, Personal & Passionate, Approachable

Valores de Marca

• •Ethical Sourcing & Sustainability
• •Timeless Design & Longevity
• •Minimalism & Simplicity
• •Meaning & Grace
• •Craftsmanship & Quality

Mejores Prácticas

• •Anchor in core values: Always circle back to the brand's foundational principles of ethical sourcing, timelessness, minimalism, meaning, and quality. Let these values guide the language and messaging.
• •Emphasize 'Timeless' and 'Ethical': Consistently use keywords and phrases that reinforce these key attributes, such as 'enduring style,' 'consciously sourced,' 'sustainable luxury,' 'Fairmined,' 'lab-grown,' and 'made to last.'
• •Maintain an Elegant and Refined Vocabulary: Choose words that convey sophistication, grace, and quality without being overly ornate or pretentious. Focus on clear, concise, and beautiful language.
• •Share the 'Why': Weave in aspects of Aurore Havenne's personal story and the brand's mission. This adds authenticity and allows customers to connect on a deeper level with the 'meaning' behind the jewelry.
• •Visual Consistency Reinforces Tone: Ensure that the copywriting is always paired with visuals (photography, videography) that reflect the same minimalist, elegant, and ethical aesthetic. The language and images should work in harmony.

Percepción Social

Respected & Ethical, Artisanal & Designer-led, Elegant & Sophisticated, Modern & Conscious Choice

Ejemplos de Copy

• •Headline (Website/Social Media): Consciously Crafted. Timelessly Cherished. Discover jewelry designed to last, made with Fairmined gold and brilliant lab-grown diamonds.
• •Product Description Snippet: The [Product Name] embodies quiet elegance. Its minimalist lines are brought to life with ethically sourced [Material], offering a touch of grace for every moment and every season.
• •Instagram Caption: Finding beauty in simplicity. Our pieces are thoughtfully designed and ethically made, so you can wear your values with pride. ✨ #AuroreHavenne #EthicalJewellery #TimelessDesign #FairminedGold
• •Email Newsletter Subject: More Than Just Jewelry: Stories of Meaning & Sustainable Sparkle
• •About Us Snippet: At Aurore Havenne, we believe true luxury lies in mindful creation. Each piece is a testament to timeless design and a commitment to a more beautiful and responsible world. Crafted in Brussels with passion.