Brand Tone

Sentimental, Youthful, and Aspirational

Brand Values

• •Emotional Connection & Self-Expression: Aurora Tears emphasizes that jewelry helps achieve a personalized look, evokes emotions, and creates memories, allowing customers to show their unique personal style. Butterfly designs, a recurring motif, symbolize love, freedom, beauty, new beginnings, and happiness.
• •Quality & Craftsmanship: They highlight the use of high-quality materials like genuine 925 sterling silver and the careful design and manufacturing process by talented designers and craftsmen.
• •Accessibility & Affordability: The brand aims to provide unique and exquisite jewelry at competitive prices, making fashion jewelry accessible to all jewelry lovers.
• •Customer Focus: Their "About Us" section mentions a dedication to customer service and putting the customer experience first. They actively solicit and display customer reviews.
• •Fashion & Trend Awareness: The CEO is described as being at the forefront of fashion and trends, and the brand incorporates fashion inspiration into its designs.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (sentimental, youthful, aspirational), and key messaging points. Share this with everyone involved in content creation.
• •Focus on "Feeling" Words: Incorporate emotive language that resonates with aspiration, joy, love, and self-expression (e.g., "dream," "whisper," "sparkle," "celebrate," "empower," "cherish").
• •Tell Stories, Don't Just Sell Products: Frame product descriptions and social media posts around the memories, emotions, and personal significance the jewelry can hold for the wearer. Highlight the symbolism behind designs like butterflies or birthstones.
• •Maintain Visual Consistency: Ensure that the language used in copy aligns with the visual aesthetic of the brand – youthful, vibrant, and focused on personal charm and emotion, as seen on their website and Pinterest.
• •Engage with Youthful & Aspirational Themes: Use language and imagery that appeals to a younger, fashion-conscious audience that values self-expression and meaningful purchases. Highlight current trends if they align with the brand's core designs.

Social Perception

Positive: Good quality, well-made, beautiful, and great for gifting. Customers appreciate the sparkly designs and the value for money. The hypoallergenic nature of the materials is also a plus for those with sensitive skin.

Copy Examples

• •Unlock your story. Our 'Aurora Tears' collection isn't just jewelry, it's a whisper of your unique journey. Find the piece that speaks to your heart and let your sparkle shine.
• •Dreaming of that perfect touch? Let our handcrafted sterling silver designs be the teardrop of joy in your everyday. Aurora Tears: Wear your dreams.
• •More than an accessory, it's a feeling. Celebrate your moments, big and small, with Aurora Tears. Jewelry that remembers with you.
• •Dare to express the real you. With vibrant birthstones and designs that dance with light, Aurora Tears empowers your individual style. Shine on, beautifully.
• •Gift a memory, share a tear of happiness. Our exquisite pieces are crafted with love, for those you love. Aurora Tears – capturing emotion in every gem.