Brand Tone

Aspirational, Empowering, Informative, Transparent, Quality-Focused, Caring, Modern, and Clean

Brand Values

• •Quality
• •Natural Beauty & Efficacy
• •Conscious Consumerism
• •Transparency
• •Customer-Centricity
• •Inclusivity

Best Practices

• •Highlight Values Consistently: Weave in mentions of key brand values (quality, natural ingredients, vegan, cruelty-free, transparency) naturally across all communications – from product descriptions to social media captions and email marketing.
• •Use Aspirational & Empowering language
• •Maintain informative and transparent descriptions
• •Focus on Quality and Caring messaging
• •Keep a Modern and Clean aesthetic in product descriptions

Social Perception

Consumers likely perceive the brand positively due to its focus on quality ingredients, ethical practices (vegan, cruelty-free), and transparency.

Copy Examples

• •Unleash your skin's natural glow
• •The foundation that will leave you with a natural glow
• •Each of our products is hand-curated and inspected for quality
• •Aurora Flare Foundation glides on like a dream, offering breathable, lightweight coverage
• •High-quality, vegan-friendly skincare and cosmetics designed to let your natural radiance shine.